How Do Your Business Image and Brand Identity Look in Social Media? : Profitable Storytelling Techniques for Personal & Business Transformation

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Don’t Let Unethical Marketers Destroy Your Business Image on Social Media

There are businesses out there that don’t have quality products or expertise to attract their potential market. Hence, out of jealousy, they try to destroy the image of their honest competitors with unethical practices. Online social media is a great way of spreading your message, but these unethical marketers wrongly use this medium against their decent competitors. So, you need to be prepared to fight back and protect your brand image.

Let’s now discuss what steps you can take to ensure that your business image remains strong and intact:

Make Your Business Prominent on Social Media:

First thing that you need to do is create your presence on all top social media websites. List of famous sites is easily available online. Some famous sites are: YouTube, Digg, Stumble Upon, MYSpace, etc. You can create your account on these sites in a matter of minutes only. Once done, provide your company information on your profile page.

To make your business memorable and build your corporate image effectively, make sure that your logo is prominent on all the pages. Also, provide your contact details, so people will know where your business is located and how to reach you.

Make Videos and Create Pages:

You are the perfect person to represent your business, because you will provide correct and authentic information. Hence, go ahead and start creating videos and pages to promote your business and tell people why they should choose you.

Creating a Fan Page is a common practice now, so when you create one, don’t forget to mention that it’s your company’s official Fan Page. This is what legitimate businesses do to show that they are authentic and fake pages created by competitors to distort their image should be ignored.

Expand Your Network and Don’t Ruin Your Image with Your Own Hands:

It’s time you start adding people to your network. Find people from your industry and connect with them. Make sure you stay away from spamming. If you spam, you will ruin your image with your own hands. You are on online social media to protect your brand, not to destroy it yourself. Communicate with your network and win their trust. Once they get to know you, only then you should, once in a while, talk about discount offers and promotions.

You Are On Social Media Now – What’s Next?

After you take care of all the steps mentioned above, you will be able to create your presence online effectively. Now, it’s about time you begin your search to find thugs who are out there to distort your brand identity.

It’s About Time You Take Action to Protect Your Brand:

After creating your presence, you are now ready to find fake and unethical pages and videos, created by unethical marketers to destroy your brand image.

Once a week, you should go to social media sites, where you have created your account, and search for your company information posted by others.

For example: If someone has created a Fan Page in your company’s name but their way of communication is unethical and unprofessional (to distort your image) then you should immediately report such a page.

This is an ongoing process and you should allocate some time for this activity. If you spend a few hours once a week, then it should be enough.

So, don’t delay and begin the hunt as soon as possible.

Ben Johnson is the Alliance Manager at Logoinn, a custom logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.

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OK, so that was a broad brush overview. Now I’d like to add a few things.

1. Be sure you have a profile picture. that should be the first thing you add on any neetwork.

2. Be sure to complete your profile as soon as possible upon joining a network. Your taste in music isn’t a big thing, but your bio and/or company information IS. On your personal page, it needs to be a nice picture of you. On your company page, it can be a logo or image of your store.

3. Use each network the way it is intended. Twitter is more casual. Facebook is a little more formal compared to Twitter.

4. Interact. Reply to people. Reach out to people in your niche. Find those who are your ideal market.

If you’d like some help using Twitter for Business, my friends of TwitterWatchdog.com have a fabulous program called Tweet Formula. These guys provide HUGE value and are my kind of go-givers! They’ll help you use Twitter in a way that won’t kill your entire day!