I know lots of coaches, business owners, entrepreneurs, consultants and visionaries working for a cause near and dear to their heart who are having the hardest time getting attention for their good work.
Why?
Because it’s a noisy world, a crowded marketplace, and the people having trouble getting people to notice them and BUY from them have one thing in common.
They’re an expert without a book.
As a non-author, you are truly losing money clients, and credibility for every day you procrastinate.
Here’s what you are experiencing RIGHT NOW as a non-author…
* You simply don’t have sufficient credibility.
* Anyone who wrote a book in your niche is far more credible than you.
* Expert though you are, you don’t have the respect an author gets.
* You can’t raise your fees as a consultant, coach, speaker.
* You’re just one more coach/consultant/biz owner among many.
* You don’t stand out in the crowded, noisy marketplace.
* You aren’t the one local and national media turns to as an expert.
* You’re not a VIP
It doesn’t matter how brilliant you are or how good your solution. The author will always be more of a credible expert than you.
Now – let’s look at the flip side. This should help you realize why you want to become an author sooner rather than later.
These are just a few of the experiences and benefits you enjoy as an author.
Benefits of Being an Author of Your Own Book:
1. Authors enjoy instant credibility, simply because you have written a book.
2. Without having to say anything, you are respected twice as much as a non-author.
3. When the media needs an expert, they look to authors, not non-authors.
4. Writing a book sets you miles ahead of your competitors.
5. Being an author sets you apart from everyone else who does what you do.
& As an author, you are automatically perceived as an expert.
7. As an author, you are automatically an Instant VIP positioned for all the good stuff, because you are perceived as being a leading expert in your niche or field.
How Is Putting Off writing a Book Affecting Your Income?
How much money are you losing every day in your business because you’re not an author?
Speakers, consultants and other professionals who write a book can immediately raise their fees by 50-100% without doing any additional work So if your consultation or speaker fees bring in $100,000 per year, as an author, with ZERO extra work, that figure could be $150,000to $200,000.
In other words, you could double your income for doing one small task that you can easily accomplish in short order when you have the right guidance.
Every day you put off writing your book and being the obvious expert in the eyes of your prospects, customers, colleagues and potential joint venture partners is like throwing a handful of hundred-dollar bills into the wind.
Why would you throw money away when you only have to do one simple thing to make it happen?
How many customers are you losing every single day as a non-author?
You know authors have instant credibility and respect, and an author is perceived as being at a much higher level of success than a non-author. But perhaps you think you have all the time in the world to piddle and diddle around about it and to procrastinate writing your book.
Oh, how wrong yuo are!
How does any prospect, client, colleague or potential partner perceive you with your puny little business card? Watch this tale of woe about someone just like you, with only a business card and not a book losing yet another customer …
Bad News – Another Non-Author Expert Loses Clients
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This video shows a prospect who has the kind of problem you solve really well every single day – but just as you go to give her your business card, an author swoops in. Naturally, the prospect is much more impressed by the author than she is by you.
It makes no difference whether or not you’re better at what you do or if you have a better solution. As a non-author, you aren’t as much of an expert and your solution an never be as good in the eyes of your prospects.
Ouch!
And now, let me pour a little more salt in that painful wound…
How much notoriety are you losing every single day as a non-author?
Local and national media, with few exceptions, interview authors, not non-authors. The exceptions? Disasters, politicians, and breaking news. When it comes to a feature about fitness, gift giving, real estate, or any area where they need an expert, it’s the AUTHOR who gets the interview. Never the non-author.
My friend Dr. Rick Schaefer, author of Extreme Thought Makeover, was the lead segment on Lifetime Television‘s “The Balancing Act”. His book is just coming out right now, so it’s GREAT timing.
He didn’t lead with “I wrote a book” but with the solutions he brings to people’s lives.
Dr. Rick Schaefer and “The Balancing Act” show host Danielle Knox begin by talking about making career choices from the heart. THey then move into a startling concept from Extreme Thought Makeover about falling in love with yourself. Sounds radical, doesn’t it?
Watch Dr. Rick Schaefer on The Balancing Act here.
Great News – It’s easier than ever to write and publish a book.
I KNOW how much you want things to be easy, and now you can write and publish a book in a month, a week or even a weekend You could literally be a published author any day now and you could start enjoying all those benefits.
Watch this…
Here’s what you get in the Easy Write & Publish Program:
- 5 Easiest Ways for How to Write a Book -actually I’m about to add another, so you’ll see more soon! You get easy step by step instructions, a video, AND questions for you to answer in your own private, secure self-coaching arena.
- The single fastest, easiest way to publish your book with full take-you-by-the-hand instructions.
- Monthly momentum call where you can ask me your questions (or just say hi!)
- I feature your book on this site when you’ve published it! Send me a picture of you with your book plus the link on Amazon.
- All for a no-brainer easy decision tuition.
Let’s get that book done–shall we?
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