Kindle Book Publishing: Should I enroll My Kindle Books into KDP Select to Access the Kindle Owners Lending Library?

Authors who write a book and publish using Kindle Direct Publishing to make your books available on Kindle have the option to allow your book to be loaned out for 5 days.

Some people feel you should not let your book be loaned out, because that would take away from your readers and negate the lead generating power of a book.

I say that’s crap.

I say that anything you can do to make more people aware of you will yield fruit sooner or later.

Why participate in KDP’s new lending library and KDP Select programs?

First, read the news from Amazon KDP, then I’ll come back with a big benefit overview and

Here’s the news from Kindle Direct Publishing about the Kindle Owners Lending Library:

Hello from KDP!

We’re excited to introduce KDP Select – a new option dedicated to KDP authors and publishers worldwide, featuring a fund of $500,000 in December 2011 and at least $6 million in total for 2012! 

KDP Select gives you a new way to earn royalties, reach a broader audience, and use a new set of promotional tools.

Here’s how KDP Select works:

When you make any of your titles exclusive to the Kindle Store for at least 90 days, those with US rights will automatically be included in the Kindle Owners’ Lending Library and can earn a share of a monthly fund. 

The monthly fund for December 2011 is $500,000 and will total at least $6 million in 2012. 

If you haven’t checked it out already, the Kindle Owners’ Lending Library is a collection of books that eligible US Amazon Prime members can borrow for free once a month with no due dates.

You’ll also now have access to a new set of promotional tools, starting with the option to promote your KDP Select-enrolled titles for FREE for up to 5 days every 90 days.

How your share of the monthly fund is calculated:

Your share of the monthly fund is based on your enrolled titles’ share of the total number of borrows across all participating KDP titles in the Kindle Owners’ Lending Library. 

For example, if total borrows of all participating KDP titles are 100,000 in December and your book was borrowed 1,500 times, you will earn $7,500 in additional royalties from KDP Select in December. 

Enrolled titles will remain available for sale to any customer in the Kindle Store and you will continue to earn your regular royalties on those sales.

What this means to you:

KDP Select gives you access to a whole new source of royalties and readers- you not only benefit from a new way of making money,

but you also get the chance to reach even more readers by getting your book in front of a growing number of US Amazon Prime customers: readers and future fans of your books that you may have not had a chance to reach before!

Additionally, the ability to offer your book for free will help expand your worldwide reader base.

How to enroll:

KDP Select is available for titles participating in both the 70% and 35% royalty options.  You can immediately start by enrolling a single title, your whole catalog, or anything in between.

If you’re interested in enrolling a title that’s already uploaded, simply click “Enroll” next to the book in your Bookshelf. To enroll multiple titles that are already uploaded, select the boxes next to any number of titles, then click “Actions” and choose “Enroll these books in KDP Select.” The titles you choose will be enrolled immediately.

If you’re interested in enrolling a new title, simply check the “Enroll this book in KDP Select” box while submitting details about your book and proceed to publish the book as you normally would. For new titles, enrollment takes effect once the book is available for sale on our website.

To learn more about KDP Select, visit: http://kdp.amazon.com/self-publishing/KDPSelect

To learn more about the Kindle Owners’ Lending Library, visit http://www.amazon.com/kindleownerslendinglibrary

Thanks again for choosing KDP to publish your work.

Regards,

Kindle Direct Publishing
http://kdp.amazon.com
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Connect with KDP and other Authors and Publishers:
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The Big Benefit

Any author is faced with the ongoing challenges of book marketing and book promotion. This is just one more way to put book marketing tools at your fingertips to assist you in stepping into the authority role that being an author gives you.

The biggest benefit to you, dear author, is that you get to spread your name recognition and your message to more people. Your book can be loaned out by readers to people whom they feel would enjoy your book. The loan is limited (except for Amazon Prime members, who pay a steep yearly fee for faster shipping and other benefits).

Why You as an Author Expert Should Enroll Your Books in KDP Select and Kindle Owners Lending Library

You as an author expert do not have to lose anything by allowing people to loan your Kindle book to their friends. If the book is of great enough value, the reader (whether a buyer or a loaner) will do one or both of these two things:

1. Buy their own copy of your book so they have it forever. This makes them a buyer lead instead of just a freebie lead. A buyer lead is at least ten times more valuable than someone who comes to you for something free. A buyer has invested in themselves with you (even if that investment is only $1).

2. Take another action with you. This “other action” could be to purchase a product to which you guide people in your book or to opt in to receive a valuable tool or resource for free (which then means you get to communicate regularly with the prospect over and over. The plan is to turn that freebie lead into a buyer and ultimately into someone who does business with you long term.

What More Help with How to Write a book and Publish on Kindle?

Kindle publishing itself is free at KDP.Amazon.com. My experience is that people can get caught up and stalled by things like formatting, choosing a title, etc.

Effortless Kindle Publishing provides quick video tutorials, a Kindle publishing resource guide, a book template, and the most frequently asked questions about Kindle publishing answered.

At only $7, Effortless Kindle Publishing is a small investment, less than going out to lunch! Download it right now at www.ProfitableStorytelling.com/kindle and become a Kindle book author right away!

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