Have you ever wondered how to write a book that grows your business?

I know two people who work in the same field. Well, I know a lot more than 2, but for now, I’ll use these 2 examples. They’re real people in the coaching industry, and one of them could be YOU, no matter what industry YOU are in.

Person #1 is brilliant. He has a business, and he has a business card to show for it.

Person #2 is brilliant. He has a business – and a book he wrote.

Imagine that you have a problem that either of these 2 people could help you solve. You’ve been struggling with this problem for months. Maybe even years.

Both of these people are brilliant, but who are you more likely to trust? The one with the business card, or the one with the book?

Who do you most often see interviewed on local and national television? Someone with a business card, or someone with a book?

Now let me dig the knife in deeper.

YOU have a business, or you have an important mission, cause or charity. There is so much noise these days. People are busy. You want to get their attention because you truly have excellent solutions to their problems.

But do they know it?

If you have only a business card, things like this are NOT happening to you.

This is an interview of Ronda Del Boccio and Bonnie Tesh for our book I’ll Push You Steer that aired on local television.

Who do you see as experts in magazine articles? Do they have a business card…

Or do they have a book they wrote?

They have a book. And if you are a professional, such as a coach, mentor, speaker, business owner, or expert in any field, you need to write a book.

If you don’t have a book, you are losing business right now. Did you realize that?

But maybe you’re wondering how to write a book. It’s one thing to know that you need to do something, and quite another to know exactly, specifically, how to go about doing it.

It’s not that easy, unless you know the formula,  to sit down and figure out what you need to say and how you will say it.

It’s not that easy, unless you know the formula, to figure out how to make sure people realize that you’re the only expert worth following for solutions to their problems.

It’s not that easy, unless you know the formula, to know how to write a book that ensures that everyone who reads your book even part way through gets onto your list and continues doing business with you.

Remember, if you’re not a published author of your own book, you are losing business.

So how to write a book that grows your business?

Read more  —>           —>

There are some things to consider before you start. When you make a strategic plan and have a template to follow, the process of learning how to write a book becomes so much easier.

Books on the Bookstore Shelf (or the online shelf)

There is a specific series of steps people go through when they pick up a book.

There is a particular sequence people go through when they see a book on a shelf in a bookstore, or even when they see a book listed in an online bookseller. Do you know what it is?

You need to structure your book so that people are drawn deeper and deeper into looking at it and, of course, into making a purchasing decision.

The prospective buyer will look at your book in this order:

• Front cover.
• Back cover.
• Table of Contents.
• Read a snippet of the book.

You need to plan for this as you write by doing things such as the following:

How to write a book that compels readers to pick up your book:

• Choosing a sizzling book title.
• Ensuring your subtitle tells people why they should buy the book.
• Getting endorsements for the back cover.
• Emotionally compelling pitch on the back cover.
• Awesome chapter titles that make you want to read.
• A specific purpose for the book that is around a problem/solution model.
• And more.

And all this is before they buy and get to know you and your material and start doing business with you.

Resources

There is a lot more to say about this than I can teach you in one blog post, so I’ve started a new series, AND I have your solution for how to write a book that grows your business.

I’ll teach you a specific structure for your book in a FREE teleseminar Thursday , April 2 at 2 PM EDT and 8 PM EDT. When you sign up on this page, you’ll get free videos, tips and training on how to write a book for your business.

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