How Can You Create a Viral Marketing (Share-Worthy) Message?

Viral marketing is a great tool for business growth. Viral Marketing is what we all do when we tell a friend how great a movie is and they go see it, or pass along a funny or inspiring YouTube video.

You do not get paid for passing along the message, but the message makes its way around like

a virus (or as one marketer prefers, a dandelion). I recently published an article on my blog about viral marketing. Now let me share an example from youTube of a video that has a few hundred thousand views, then I’ll share some more thoughts about how you can incorporate viral marketing into your business promotion.

So how do you create a viral marketing sharable sensation?

Think of the reaction you get when you give a really cool gift to someone. Their eyes light up. They get excited. They can’t wait to go show everyone the cool gift. That’s exactly the emotional space you want to create with a viral message. So ask yourself this question:

“What can I create that is so awesome that everybody wants to pass it around?”

I ask myself this question frequently. I have not yet created the next YouTube sensation, but consider this: If you’re going to create a viral video, you need to go for funny or inspiring. The horse snowball fight video you just watched has been up for a year and received over 600,000 views. I never saw it until today.

Now compare that figure with the Blue Ribbon movie, which received over 3 million views in about 7 months:

Watch the Validation Movie

(Sorry I couldn’t embed it for you)

Whereas the funny, share-worthy video has indeed done really well, the inspirational video rocketed up the YouTube ranks very quickly because of one basic fact of humanity. THis one fact may inspire your viral marketing efforts, whether you are producing a video, an ebook, or anything else that you want people to share:

People need to be inspired.

Inspiration is soul food for any human being. Inspiring messages create a feeling of fullness and gratitude that we all want to pass along. That’s why the inspirational story is

Inspiration increases your impact.

Please share your stories and comments!

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Ronda Del Boccio is a transformational speaker, mentor and author known globally as The Story Lady because she teaches authors, entrepreneurs and business owners to easily connect with your ideal customers and contacts through the power of your story.

She is the author of numerous stories, poems, and articles, as well as her books I’ll Push You Steer, and other upcoming books.

Discover how to explode profits, prospects and prime media opoprtuntiies with her latest book is the Instant Credibility system, which teaches any business owner, entrepreneur, coach, speaker or writer to craft a lead-generating book that grows your business.

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