How Does the Google Phone Incorporate Storytelling into its Marketing?

The T-Mobile Google Phone demonstrates one of the best uses of storytelling for business I have seen in quite a while.  This is absolutely brilliant use of storytelling.

Good storytelling can truly make or break your business.

I discovered this gem because I am looking into getting a cell phone that will talk to me.  As someone who is mostly blind, I can’t read the screen of a cell phone, so getting one that wil talk to me would be great.

One of the phones that will talk to me does great things but will cost $2500 for the technology plus the monthly cost of service.

Someone told me that the Google Phone has an application that allows me to do all the cool things that you sighties can do.  I am still investigating, but there is a true gem on the T-Mobile page about the G1 (Google phone) that truly caught my eye of the marketer.

This page is where the storytelling begins…

How does the Google Phone incorporate storytelling into its marketing?

When you open the link that reads, “Experience the G1” this is the page you get about The T-Mobile Google Phone

You see a video displaying the phone against the typical Google branded plain background. A feature is demonstrated, such as the way to use the Google Search feature. Then there is a scenario.

Story Demonstrates a Problem That Requires Immediate Attention:

You’re still seeing the phone, and you’re hearing an audio about 2 guys who are locked out.

Story Demonstrates that The T-Mobile Google Phone Is the Obvious Solution

The one with the solution, The T-Mobile Google Phone, uses his phone to find a 24–hour locksmith and to find a pizza place with late night delivery.

Problem solved.thanks to The T-Mobile Google Phone

You can choose a feature to explore, or you can watch and listen to all of the stories of how The T-Mobile Google Phone solves your problems for t things like directions, messaging, maps, street view search, and more.

Your assignment

For each benefit of your product or service, create a story demonstrating your product solving a problem for your ideal customer.  Remember that the features do not sell the product – what people can do BECAUSE of the features is what sells them.

Resource Showing You How to Tell A Story

The 7 Deadly Sins of Storytelling and How to Avoid Them is an affordable 1 hour CD that vividly demonstrates the way you can use stories to attract people to you.

Ronda Del Boccio is a transformational speaker, mentor and author known globally as The Story Lady because she teaches authors, entrepreneurs and business owners to easily connect with your ideal customers and contacts through the power of your story.

She is the author of numerous stories, poems, and articles, as well as her books I’ll Push You Steer, and other upcoming books.

Discover how to explode profits, prospects and prime media opoprtuntiies with her latest book is the Instant Credibility system, which teaches any business owner, entrepreneur, coach, speaker or writer to craft a lead-generating book that grows your business.

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