How Does Changing Your Direction Change Your Results?

How does changing your direction change your results?

Are you seeing the signs around you? Or are currency signs blinding you?

I’d like to share a cautionary tale with you. This is another in the series, “How to Tank Your Business.” Not only is it a cautionary tale, but what you’ll discover is an example of storytelling for business, because I am using a story to teach you something about business.

You don’t want to give your business the royal flush down the toilet, right? I want to help you avoid a huge trap that some people I know have fallen into, but I’m not naming names.

People call me a blind visionary for a reason.

I see the signs of what is on the horizon for a business and act accordingly. This means that I stop doing business with someone who is going down a path of greed or a path that shows they are flushing their business down the toilet so it ends up in the sewer.

So here’s the story for today.

Imagine that there is a company that makes a truly delicious coffee. I’ll call this company Bore-ing. Two men co-own the company. One of the men is Marty the Bluejay. He runs after the latest Bright Shiny Object (BSO) that glitters and sparkles and grabs his attention.

When something new and exciting comes along, he drops everything he is doing and chases the BSO.

His partner, Salesman Sam, is a hard core kind of guy who is always looking for a new profit stream. Enter Dr. Black Widow.

Dr. Black Widow spins a web of stories about how her product will be a blessing to millions of people. Her story is sweet and compelling. The problem she solves is so very big and her solution the brightest of Bright Shiny Objects there is. A solution to a heavy problem that causes over half the US population to be weighed down.

Dr. Black Widow presented her astounding BSO to the owners of Bore-ing. Can you imagine what happened?

It goes right back to the question that opened this post, and perhaps it is something that has happened to YOU.

How does changing your direction change your results?

Read on —->

Dr. Black Widow’s aim is to take over control of companies. She  ensnared Bluejay Mark and Salesman Sam in her web of deceit. What a perfect marriage of her technology and theirs! What money they will make together! How many lives they will change! Oh, indeed she wove an intricate web!

You’re bright enough to have guessed what happened by now. Bluejay Mike and Salesman Sam fell under the spell of her poison. They decided that a good business venture for a coffee company would be to sell male hormone pills. I guess that’s another form of raising energy? (Have you thought of tai chi or deep breathing?)

As it turns out, Dr. Black Widow has left a long trail of sticky situations in her wake. It takes a little research, but at least 7 companies have fallen under Dr. Black Widow’s spell. Bore-ing is thoroughly bound in her sticky poison, and they’re going down. Maybe not th

is month. Maybe not even this year. But they are definitely tanking the business.

The thing is, they have changed the direction of the company. It is like going into a tire store and finding that they sell toss pillows too. And even though the tires may roll great and the pillows toss divinely, you don’t go to a tire shop for toss pillows.

Bore-ing’s coffee is great, but you don’t get those Johnny jump-up pills at a cafe!

Choose Your Direction.

One of the most important things you can do in any business, whether you are an author or an

architect, a broker or a builder, is to choose your direction. You have to know where you want to go in order to get anywhere meaningful.

What’s your point? To get you started, please visit the Storytelling Templates page and write down your answers to the “Questions for Clarity.”

What’s your direction? Where do you want to be in 3–5 years in every aspect of your life? You won’t know everything that will happen along the way, but everything you choose to do should lead you one step closer to your goals and dreams.

Are you thinking strategically, or tactically? Most people are thinking tactically. I need traffic, so I’ll buy this traffic product. I need money, so I’ll buy a make money program. I hear PPC is good, so I’ll get a PPC program. Those are tactics. If you’re thinking strategically, you’re playing your business like a game of chess.

Resources

One of the best pieces of advice I can give you is to overhaul your mindset. A great program to help you do this is a 30–day boot camp for your mind called best Affirmations. You’ll do a specific activity each day that teaches you to power-up your mind.

Another tool I love is Mark Joyner’s Simpleology. This gives you a specific, simple system with a daily “target praxis” to keep you on track.

Be sure also to complete the “Questions for Clarity” on the Storytelling Templates page and send me your answers using the contact form or email. I would love to assist you on your road to clarity,

because I do NOT want you to tank your business!

Final Note: Please see the About Us page on NOforHealth.com and see the following, with the Bore-ing COFFEE company logo: “Boresha International is teh exclusive distributor for NO for Health.” The Title bar reads: “Arginine | Ann de Wees Allen | Boresha | NO for Health | NO for Men | viagra | NO for women”

Ronda Del Boccio is a transformational speaker, mentor and author known globally as The Story Lady because she teaches authors, entrepreneurs and business owners to easily connect with your ideal customers and contacts through the power of your story.

She is the author of numerous stories, poems, and articles, as well as her books I’ll Push You Steer, and other upcoming books.

Discover how to explode profits, prospects and prime media opoprtuntiies with her latest book is the Instant Credibility system, which teaches any business owner, entrepreneur, coach, speaker or writer to craft a lead-generating book that grows your business.

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Full disclosure: In compliance with FTC rulings, I need to share the following disclaimer: Any time you visit this site, you could be presented with an opportunity to invest in a resource of value to you, or to get onto an opt-in list. I select my alliance partners with tender loving care. Results depend on your effort.