Relationship Marketing 101 -Interview with Judith Sherven and Jim Sniechowski, Soft-Sell Marketing – Nov 24,2009

Today our guests are Judith Sherven and Jim Sniechowski, co-authors of The Heart of Marketing: Love Your Customers and They Will Love You Back. Their work brings a new dimension to soft-sell marketing. They teach you how to have a true emotional connection with your customers so they sincerely WANT to buy from you. Soft-sell marketing connects you and your customers wtihout being in their face with marketing messages. Soft-sell marketing is about your authenticity, transparency, respect, and partnership so your customers and clients can clearly see who you are and what you bring to them so they can confidently do business with you. You'll discover that cCommerce is ALWAYS involved with community on today's show.

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