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	<title>Profitable Storytelling for Business &#38; Personal Growth &#187; Business Development</title>
	<atom:link href="http://www.profitablestorytelling.com/category/business-and-management/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.profitablestorytelling.com</link>
	<description>Grow Your Influence - Share Your Story</description>
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		<title>A Young Entrepreneur&#8217;s Journey: Meet the Indigo Chef</title>
		<link>http://www.profitablestorytelling.com/business-and-management/impact/a-young-entrepreneurs-journey-meet-the-indigo-chef/</link>
		<comments>http://www.profitablestorytelling.com/business-and-management/impact/a-young-entrepreneurs-journey-meet-the-indigo-chef/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 19:19:01 +0000</pubDate>
		<dc:creator>Ronda Del Boccio, The Story Lady</dc:creator>
				<category><![CDATA[Increase Your Impact]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Social Entrepreneurship]]></category>
		<category><![CDATA[Speakers]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Gian Gaudio Graves]]></category>
		<category><![CDATA[Hezekiah Condron]]></category>
		<category><![CDATA[Indigo Chef]]></category>
		<category><![CDATA[Indigo child]]></category>
		<category><![CDATA[Indigo-Chef.com]]></category>
		<category><![CDATA[Relationship Marketing 101 Radio]]></category>
		<category><![CDATA[Ronda Del Boccio]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[The Story Lady]]></category>

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		<description><![CDATA[Today on Relationship Marketing 101 Radio, we feature a young entrepreneur named Hezekiah Condron, who is starting his very own business. He is still in high school. He has already accomplished things like this:

He has made several movies and shorts that he sells.
He has interviewed dream experts.
One of his movies was featured at a major [...]]]></description>
			<content:encoded><![CDATA[<p>Today on Relationship Marketing 101 Radio, we feature a young entrepreneur named Hezekiah Condron, who is starting his very own business. He is still in high school. He has already accomplished things like this:</p>
<ol>
<li>He has made several movies and shorts that he sells.</li>
<li>He has interviewed dream experts.</li>
<li>One of his movies was featured at a major conference.</li>
<li>He is an Orange Belt in <a class="zem_slink freebase/guid/9202a8c04000641f800000000026d9cd" title="The Tao of Kung Fu #20 - &quot;Be nothing and become everything.&quot;" rel="youtube" href="http://www.youtube.com/watch?v=Rf5aYzbB4JM">Kung Fu</a> and he is dedicated to earning more.</li>
<li>He is an excellent storyteller.</li>
<li>He is going for his dreams every day.</li>
<li>He has his own website at <a title="Indigo Chef" href="http://indigo-chef.com" target="_blank"><strong>Indigo_Chef.com</strong></a>..</li>
</ol>
<p>His dreams include being a speaker, changing many lives and being a millionaire by the time he is 21.</p>
<p>Imagine a world full of teenagers with this much discipline and vision!</p>
<p>Please do yourself a favor and listen to the show.</p>
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<div style="font-size: 10px; text-align: center; width: 220px;">Listen to <a href="http://www.blogtalkradio.com">internet radio</a> with <a href="http://www.blogtalkradio.com/jvqueen">DirectionsU</a> on Blog Talk Radio</div>
<div style="font-size: 10px; text-align: center; width: 220px;"><a title="apple a day post" href="http://indigo-chef.com/content/does-apple-day-really-make-you-healthier" target="_blank">He answers the question about whether an apple a day REALLY keeps the doctor away on his site.</a></div>
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		<title>I&#8217;m in a Super Secret 24 Hour Challenge</title>
		<link>http://www.profitablestorytelling.com/business-and-management/im-in-a-super-secret-24-hour-challenge/</link>
		<comments>http://www.profitablestorytelling.com/business-and-management/im-in-a-super-secret-24-hour-challenge/#comments</comments>
		<pubDate>Thu, 27 May 2010 02:38:18 +0000</pubDate>
		<dc:creator>Ronda Del Boccio, The Story Lady</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Joint Venture Consulting]]></category>
		<category><![CDATA[Barry Plaskow]]></category>
		<category><![CDATA[Jay Conrad Levinson]]></category>
		<category><![CDATA[joint venture facilitator]]></category>
		<category><![CDATA[Mark Joyner]]></category>
		<category><![CDATA[Michael Gerber]]></category>
		<category><![CDATA[Ronda Del Boccio]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[SuccessBug]]></category>
		<category><![CDATA[SuccessBug.com]]></category>
		<category><![CDATA[The Story Lady]]></category>

		<guid isPermaLink="false">http://www.profitablestorytelling.com/?p=24529</guid>
		<description><![CDATA[I am definitely infected.
I have taken on a 24 hour challenge that I am about a third into right now. I can&#8217;t tell you what it is, and I can&#8217;t show it to you or send you to the link when it&#8217;s up, because that would be breaking the rules of the challenge.
It&#8217;s fun. It&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>I am definitely infected.</p>
<p>I have taken on a 24 hour challenge that I am about a third into right now. I can&#8217;t tell you what it is, and I can&#8217;t show it to you or send you to the link when it&#8217;s up, because that would be breaking the rules of the challenge.</p>
<p>It&#8217;s fun. It&#8217;s time consuming.</p>
<p>I don&#8217;t know if I&#8217;ll get the results I want, but that does not stop me from throwing myself into it.</p>
<p>I can&#8217;t tell you about it. I can&#8217;t ask you to go check it out. I can&#8217;t get anyone I know involved with this in any way. What a tall order for a joint venture facilitator!</p>
<p>Indeed, I have the <a title="SuccessBug" href="http://profitablestorytelling.com/bug" target="_blank"><strong>SuccessBug.</strong></a></p>
<p>Do you?</p>
<p>Are you driven to make your life what you want it to be, even though people around you may think you&#8217;re nuts?</p>
<p>Are you determined to stick with it even when it&#8217;s hard?</p>
<p>Are you willing to give up anything that takes you away from your primary target?</p>
<p>If so, you&#8217;ve got the bug too!</p>
<p>One of the projects I CAN share with you is to give you a free video from SuccessBug.</p>
<p>If you have or you are starting a small business or home business, you&#8217;ll get terrific guidance that will help you out.</p>
<p>I love working with this project. The company founder is a fellow with a British accenet living in Israel. HE is a passionate, determined soul.</p>
<p>Barry Plaskow has brought together people like <strong><a class="zem_slink" title="Mark Joyner" rel="facebook" href="http://www.facebook.com/profile.php?id=643697358">Mark Joyner</a></strong>, <strong><a class="zem_slink freebase/en/michael_gerber" title="Michael Gerber (parodist)" rel="wikipedia" href="http://en.wikipedia.org/wiki/Michael_Gerber_%28parodist%29">Michael Gerber</a></strong>, <strong><a class="zem_slink freebase/guid/9202a8c04000641f8000000008bc259a" title="Jay Conrad Levinson" rel="wikipedia" href="http://en.wikipedia.org/wiki/Jay_Conrad_Levinson">Jay Conrad Levinson</a></strong> and others to help YOU get successful.</p>
<p><strong><a title="SuccessBug" href="http://profitablestorytelling.com/bug" target="_blank">Check out SuccessBug now</a></strong>.</p>
<p>And I&#8217;m about to make some COFFEE, since I&#8217;ll be up most of the night tonight setting everything in place.</p>
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		<title>How Do Your Business Image and Brand Identity Look in Social Media?</title>
		<link>http://www.profitablestorytelling.com/business-and-management/social-media/how-do-your-business-image-and-brand-identity-look-in-social-media/</link>
		<comments>http://www.profitablestorytelling.com/business-and-management/social-media/how-do-your-business-image-and-brand-identity-look-in-social-media/#comments</comments>
		<pubDate>Wed, 26 May 2010 15:34:43 +0000</pubDate>
		<dc:creator>Ronda Del Boccio, The Story Lady</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Al ferretti]]></category>
		<category><![CDATA[Ben Johnson]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ronda Del Boccio]]></category>
		<category><![CDATA[Skeeter Hansen]]></category>
		<category><![CDATA[social media profile]]></category>
		<category><![CDATA[The Story Lady]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter for business]]></category>
		<category><![CDATA[TwitterWatchdog.com]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.profitablestorytelling.com/?p=24499</guid>
		<description><![CDATA[



How Do Your Business Image and Brand Identity Look in Social Media?



This is a guest blog post.
___________________________________________________________
Don’t Let Unethical Marketers Destroy Your Business Image on Social Media
 
Article by Ben Johnson
There are businesses out there that don’t have quality products or expertise to attract their potential market. Hence, out of jealousy, they try to destroy the [...]]]></description>
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<dt class="wp-caption-dt"><a title="how do your business image and brand look in social media?" href="http://asktsl.com/tweet" target="_blank"><img title="My social Network on Flickr, Facebook, Twitter..." src="http://www.profitablestorytelling.com/wp-content/uploads/2010/05/1824234195_e6b913c563_m.jpg" alt="My social Network on Flickr, Facebook, Twitter..." /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution"><a title="how do your business image and brand look in social media?" href="http://asktsl.com/tweet" target="_blank">How Do Your Business Image and Brand Identity Look in Social Media?</a></dd>
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<p><a title="how do your business image and brand look in social media?" href="http://asktsl.com/tweet" target="_blank">This is a guest blog post.</a></p>
<p><a title="how do your business image and brand look in social media?" href="http://asktsl.com/tweet" target="_blank">__________________________________________________________</a>_</p>
<p align="center"><strong>Don’t Let Unethical Marketers Destroy Your Business Image on Social Media</strong></p>
<p><strong> </strong></p>
<p><strong>Article by <a title="http://www.logoinn.com/" href="http://www.logoinn.com/">Ben Johnson</a></strong></p>
<p>There are businesses out there that don’t have quality products or expertise to attract their potential market. Hence, out of jealousy, they try to destroy the image of their honest competitors with unethical practices. Online social media is a great way of spreading your message, but these unethical marketers wrongly use this medium against their decent competitors. So, you need to be prepared to fight back and protect your brand image.</p>
<p>Let’s now discuss what steps you can take to ensure that your business image remains strong and intact:</p>
<p><strong>Make Your Business Prominent on Social Media:</strong></p>
<p>First thing that you need to do is create your presence on all top social media websites. List of famous sites is easily available online. Some famous sites are: YouTube, Digg, Stumble Upon, MYSpace, etc. You can create your account on these sites in a matter of minutes only. Once done, provide your company information on your profile page.</p>
<p>To make your business memorable and build your corporate image effectively, make sure that your logo is prominent on all the pages. Also, provide your contact details, so people will know where your business is located and how to reach you.</p>
<p><strong>Make Videos and Create Pages:</strong></p>
<p>You are the perfect person to represent your business, because you will provide correct and authentic information. Hence, go ahead and start creating videos and pages to promote your business and tell people why they should choose you.</p>
<p>Creating a Fan Page is a common practice now, so when you create one, don’t forget to mention that it’s your company’s official Fan Page. This is what legitimate businesses do to show that they are authentic and fake pages created by competitors to distort their image should be ignored.</p>
<p><strong>Expand Your Network and Don’t Ruin Your Image with Your Own Hands:</strong></p>
<p>It’s time you start adding people to your network. Find people from your industry and connect with them. Make sure you stay away from spamming. If you spam, you will ruin your image with your own hands. You are on online social media to protect your brand, not to destroy it yourself. Communicate with your network and win their trust. Once they get to know you, only then you should, once in a while, talk about discount offers and promotions.</p>
<p><strong>You Are On Social Media Now – What’s Next?</strong></p>
<p>After you take care of all the steps mentioned above, you will be able to create your presence online effectively. Now, it’s about time you begin your search to find thugs who are out there to distort your <a class="zem_slink freebase/en/brand" title="Brand" rel="wikipedia" href="http://en.wikipedia.org/wiki/Brand">brand identity</a>.</p>
<p><strong>It’s About Time You Take Action to Protect Your Brand:</strong></p>
<p>After creating your presence, you are now ready to find fake and unethical pages and videos, created by unethical marketers to destroy your brand image.</p>
<p>Once a week, you should go to social media sites, where you have created your account, and search for your company information posted by others.</p>
<p>For example: If someone has created a Fan Page in your company’s name but their way of communication is unethical and unprofessional (to distort your image) then you should immediately report such a page.</p>
<p>This is an ongoing process and you should allocate some time for this activity. If you spend a few hours once a week, then it should be enough.</p>
<p>So, don’t delay and begin the hunt as soon as possible.</p>
<p>Ben Johnson is the Alliance Manager at Logoinn, a <a title="custom logo design" href="http://www.logoinn.com/">custom logo design</a> company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.</p>
<p>________________________________________________________</p>
<p>OK, so that was a broad brush overview. Now I&#8217;d like to add a few things.</p>
<p>1. Be sure you have a profile picture. that should be the first thing you add on any neetwork.</p>
<p>2. Be sure to complete your profile as soon as possible upon joining a network. Your taste in music isn&#8217;t a big thing, but your bio and/or company information IS. On your personal page, it needs to be a nice picture of you. On your company page, it can be a logo or image of your store.</p>
<p>3. Use each network the way it is intended. <a title="Twitter" href="http://asktsl.comtweet" target="_blank"><strong>Twitter</strong></a> is more casual. <a title="Facebook" href="http://facebok.com/thestorylady" target="_blank"><strong>Facebook</strong></a> is a little more formal compared to Twitter.</p>
<p>4. Interact. Reply to people. Reach out to people in your niche. Find those who are your ideal market.</p>
<p>If you&#8217;d like some help using <a title="Twitter for business - Tweet Formula" href="http://asktsl.com/tweet" target="_blank"><strong>Twitter for Business</strong></a>, my friends of <a title="Twitter Watchdog" href="http://twitterwatchdog.com/2010/05/21/making-your-twitter-life-easier-with-twitter-lists/" target="_blank">TwitterWatchdog.com</a> have a fabulous program called <a title="Tweet Formula" href="http://asktsl.com/tweet" target="_blank"><strong>Tweet Formula</strong></a>. These guys provide HUGE value and are my kind of go-givers!  They&#8217;ll help you use Twitter in a way that won&#8217;t kill your entire day!</p>
<h2><a href="http://twitter.com/account/profile_image/AlFerretti?hreflang=en"><img src="file:///C:/DOCUME%7E1/RONDAD%7E1/LOCALS%7E1/Temp/moz-screenshot.png" alt="" /></a></p>
<div><a title="Al Ferretti on Twitter" href="http://twitter.com/alferretti" target="_blank">@AlFerretti </a><img src="file:///C:/DOCUME%7E1/RONDAD%7E1/LOCALS%7E1/Temp/moz-screenshot-1.png" alt="" /></div>
</h2>
<h2><img src="file:///C:/DOCUME%7E1/RONDAD%7E1/LOCALS%7E1/Temp/moz-screenshot-2.png" alt="" /></h2>
<h2><a title="Skeeter Hansen on Twitter" href="http://twitter.com/skeeterhansen" target="_blank">@SkeeterHansen</a></h2>
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<li class="zemanta-article-ul-li"><a href="http://www.socialmediatoday.com/SMC/187218">Social Media Strategy: Are You Marketing or Communicating?</a> (socialmediatoday.com)</li>
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		<title>Free Training Friday: How to Have Your Own Affiliate Program on a Shoestring Budget</title>
		<link>http://www.profitablestorytelling.com/personal-development/free-training-friday-how-to-have-your-own-affiliate-program-on-a-shoestring-budget/</link>
		<comments>http://www.profitablestorytelling.com/personal-development/free-training-friday-how-to-have-your-own-affiliate-program-on-a-shoestring-budget/#comments</comments>
		<pubDate>Thu, 20 May 2010 19:53:38 +0000</pubDate>
		<dc:creator>Ronda Del Boccio, The Story Lady</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Calendar]]></category>
		<category><![CDATA[Coaches]]></category>
		<category><![CDATA[Free Training]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Speakers]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[free training]]></category>
		<category><![CDATA[Ronda Del Boccio]]></category>
		<category><![CDATA[The Story Lady]]></category>

		<guid isPermaLink="false">tag:www.sokule.com://6d412cc034ccc0e081024132ad99eb88</guid>
		<description><![CDATA[Free Training Friday: How to Have Your Own Affiliate Program on a Shoestring Budget]]></description>
			<content:encoded><![CDATA[<p>Zero Cost Call teaching YOU how to easily run<br />
your own affiliate  program to maximize Profts.</p>
<p>Attend live without registering &#8211; or  opt in to<br />
get the slides and a special bonus.</p>
<p><a style="color: #0033ff;" title="join the call" href="http://asktsl.com/calls" target="_blank"><strong>&#8211;&gt;  Join the call</strong></a></p>
<p>I  do a training call each week to share an aspect of<br />
running a  successful biz. Whether you&#8217;re an author,<br />
an entrepreneur or an  expert just now developing<br />
your biz, you&#8217;ll be interested in this  week&#8217;s call.</p>
<p>Here&#8217;s why I&#8217;m showing you how to have your own<br />
affiliate  program.</p>
<p>It&#8217;s something I wish someone had shown me how to<br />
do  when I first started.</p>
<p>See &#8211; When I first started out in my  entrepreneurial<br />
adventure, I had no idea how to do the things that<br />
it  seems  everyone already knew, like how to set up<br />
my own affiliate  program.</p>
<p>It&#8217;s good to have an affiliate program, because that  way,<br />
you get other people to share your products and<br />
services with  others so you make more sales with MUCH<br />
less effort.</p>
<p>And  sure, you give a commission, but then you didn&#8217;t<br />
have to go get all  the sales.</p>
<p>The system my first mentor recommended to me was&#8230;<br />
&#8230;well&#8230;not  a good fit. It was expensive and hard to<br />
manage.</p>
<p>I&#8217;ve found  an awesome and affordable way to have a<br />
one-stop site to take care  of:<br />
digital prodcuts<br />
physical products<br />
autoresponder (email  messaging)<br />
RSS autoresponder (for those who prefer a feed reader to  email)<br />
affiliate program<br />
message broadcasts</p>
<p>And I want to  show YOU how it works. AND it&#8217;s only a<br />
few bucks per month.</p>
<p>Join  me Friday noon ET</p>
<p><a style="color: #0033ff;" title="join the call" href="http://asktsl.com/calls" target="_blank"><strong>&#8211;&gt;  Join the call</strong></a></p>
<p>Talk to you on the call!</p>
<p>Ronda</p>
<p>PS  I&#8217;ll also show you how to get a free 21 day trial of<br />
the system I  use for teleclasses and webinars (which you<br />
can use for your paid  programs) When you&#8217;re LIVE on the call.</p>
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		<title>business Development Coaching: &#8220;How Do I Get People to Buy from Me?&#8221;</title>
		<link>http://www.profitablestorytelling.com/storytelling-how-to-tell-a-story/business-development-coaching-how-do-i-get-people-to-buy-from-me/</link>
		<comments>http://www.profitablestorytelling.com/storytelling-how-to-tell-a-story/business-development-coaching-how-do-i-get-people-to-buy-from-me/#comments</comments>
		<pubDate>Mon, 17 May 2010 15:35:42 +0000</pubDate>
		<dc:creator>Ronda Del Boccio, The Story Lady</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Video Storytelling]]></category>
		<category><![CDATA[audio content reader]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Horses and Ponies]]></category>
		<category><![CDATA[Judith and Jim]]></category>
		<category><![CDATA[Ronda Del Boccio]]></category>
		<category><![CDATA[soft sell marketing]]></category>
		<category><![CDATA[soft topic copywriting]]></category>
		<category><![CDATA[Storytelling For Business]]></category>
		<category><![CDATA[The Story Lady]]></category>

		<guid isPermaLink="false">http://www.profitablestorytelling.com/?p=23840</guid>
		<description><![CDATA[<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/_2erlljh0cg&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/_2erlljh0cg&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>]]></description>
			<content:encoded><![CDATA[<p><strong>&#8220;How do I get people to buy from me?&#8221;</strong> is a question I just got from a coaching client.</p>
<p>&#8220;Did you hear yourself just now? I asked in return.</p>
<p>&#8220;What do you mean?&#8221;</p>
<p>&#8220;Repeat your question and listen to yourself,&#8221; I instructed.</p>
<p>&#8220;I asked, &#8216;how do I get people to buy from me?&#8217;&#8221; a beat. &#8220;I don&#8217;t get it.&#8221;</p>
<p>The key phrase here is &#8220;get people to buy.&#8221;</p>
<p>The video below will teach you something about how you approach your customers and the whole subject of buying and selling.</p>
<p>Before you click play, realize that the horses shown in this video are in complete freedom. There is no force, no coercion, no equipment used to get the horses to do all the wonderful things they do. Knowing this will give you the proper context to understand what you are seeing.</p>
<p>Enjoy this example of <strong>video storytelling.</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/_2erlljh0cg&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/_2erlljh0cg&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The way most horse trainers GET their horses to do beautiful and incredible maneuvers is to use whips, bits, and force.</p>
<p>The way this trainer did it &#8211; well I don&#8217;t know the methods specifically, however there is clearly no reason the horses would act the way they do unless they truly WANT to do it.</p>
<p>So let&#8217;s turn back to that question: <strong>&#8220;How do I GET people to buy from me?&#8221;</strong></p>
<p>When you want to &#8220;get someone&#8221; to &#8220;to something&#8221; you are in the head-space of selling them. It means you want to convince, cajole, or <a class="zem_slink freebase/en/coercion" title="Coercion" rel="wikipedia" href="http://en.wikipedia.org/wiki/Coercion">coerce</a>. It means you are thinking about YOU and not about your customer.</p>
<p>If you think this way, realize that you&#8217;ve been taught by society and by the way m ost mrketers do business that you need to approach it this way.</p>
<p>Yet, there is another way to do business, and it is based on SERVING, not selling. It is based on leading with value and caring for the person who is opening their wallet and their life to you for assistance.</p>
<p>1. Cause people to WANT to be around you and to do business with you because of the quality of your products and your service.</p>
<p>2. Provide so much value that they stick around and then tell friends, family and even strangers about you or your product.</p>
<p>3. Give them a super product that will empower them to do something great, solve a BIG HUGE problem, or satiate a craving.</p>
<p>When you flip your internal switch from selling people to serving people, amazing things happen. Take some time to think and work through these steps and you&#8217;r on your way to <strong>soft-sell marketing</strong>.</p>
<p>Do business with heart. Love your customer. Solve the big problems that keep your ideal customer up tossing and turning all night. And do business honorably and respectfully.</p>
<p><strong>Help moving into the service mindset</strong></p>
<p>Did you see the part in the video where one horse boosted the rider up onto the other horse? The trainer could have gotten up on her own, but she chose another option. You CAN get there on your own, but why not get a leg up?</p>
<p>My good friends <strong>Judith and  Jim </strong>have an <a title="soft sell marketing training" href="http://asktsl.com/jj" target="_blank"><strong>audio training</strong></a> I&#8217;m sure you&#8217;ll find helpful about <a title="soft sell marketing" href="http://asktsl.com/jj" target="_blank"><strong>soft sell marketing</strong></a> .  This is ideal for anyone who is in a service oriented business (such as a massage therapist), anyone doing business online, and anyone choosing to run a peaceful business that taps into positive emotions rather than fear, scarcity and coercion.</p>
<p>And since so much of business is based around words and copywriting, you can take the service-based approach to everything in your business with the <a title="soft tpic copywriting" href="http://asktsl.com/softcopy" target="_blank">Soft Topic Copywriting Home Study Course</a>.</p>
<p>Do business from loving respect and you just may become <a title="invincible" href="http://asktsl.com/203" target="_blank"><strong>invincible</strong></a>.</p>
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		<title>Practicing Peace in Business: When Asked &#8220;Want to Obliterate Your Competition?&#8221;, I say NO!</title>
		<link>http://www.profitablestorytelling.com/writing/how-to-write-a-book/practicing-peace-in-business-when-asked-want-to-obliterate-your-competition-i-say-no/</link>
		<comments>http://www.profitablestorytelling.com/writing/how-to-write-a-book/practicing-peace-in-business-when-asked-want-to-obliterate-your-competition-i-say-no/#comments</comments>
		<pubDate>Sun, 02 May 2010 19:22:38 +0000</pubDate>
		<dc:creator>Ronda Del Boccio, The Story Lady</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[how to write a book]]></category>

		<guid isPermaLink="false">http://www.profitablestorytelling.com/?p=22590</guid>
		<description><![CDATA[<object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/YcKzSx_dbds&#038;hl=en_US&#038;fs=1&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/YcKzSx_dbds&#038;hl=en_US&#038;fs=1&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object>]]></description>
			<content:encoded><![CDATA[<p><!--    body {         border-style: none;         background: Window;         color: WindowText;        }   #ljcutbegin {         width: 100%;         height: 1px;         border: 1px dashed black;   }   #ljcutend {         width: 100%;         height: 1px;         border: 1px dashed gray;   }   blockquote {     border-left: 3px solid silver;     padding-left: 10px;     margin-left: 10px;   }   .bjspell {     border-bottom: 1px dotted red;   } } -->As I often say, peace is not some airy-fairy concept. It is a way of life and a moment-to-moment choice. I have declined to participate in an <strong>affiliate program</strong> because they used violence in their advertising.</p>
<p>I find the aggressive language many marketers use distressing. Think of the  following bits of verbiage I’m sure you’ve heard before (or maybe even used) and  tell me how it makes you feel…</p>
<ul>
<li>Obliterate the competition
<div class="zemanta-img zemanta-action-dragged">
<div>
<dl class="wp-caption alignright">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/49503002139@N01/2951774648"><img title="nonviolent communication" src="http://www.profitablestorytelling.com/wp-content/uploads/2010/05/2951774648_1c5759a203_m.jpg" alt="nonviolent communication" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution">Image by <a href="http://www.flickr.com/photos/49503002139@N01/2951774648">arimoore</a> via Flickr</dd>
</dl>
</div>
</div>
</li>
<li>bullet points</li>
<li>annihilate your competitors</li>
<li>Dominate your niche</li>
</ul>
<p>Is it truly necessary to use the aggressive language of war and subjugation  in order to sell your stuff?</p>
<p>I say no.</p>
<p>As author of <a title="The peace Seed" href="http://thepeaceseed.com/book" target="_blank"><strong>The Peace Seed: Personal and Global Transformation through Storytelling</strong></a>, and as someone dedicated to being what <strong><a class="zem_slink freebase/en/deepak_chopra" title="Deepak Chopra" rel="wikipedia" href="http://en.wikipedia.org/wiki/Deepak_Chopra">Deepak Chopra</a></strong> calls a  “<strong>Unit of Peace Consciousness</strong>,” it is important for me to use  and teach <a class="zem_slink" title="Nonviolent Communication: A Language of Compassion" rel="amazon" href="http://www.amazon.com/Nonviolent-Communication-Compassion-Marshall-Rosenberg/dp/1892005026%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dcatmuldoonhom-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1892005026">nonviolent communication</a> methods, which I prefer to call <a class="zem_slink freebase/en/cooperative" title="Cooperative" rel="wikipedia" href="http://en.wikipedia.org/wiki/Cooperative">cooperative</a> language and a peace mindset.</p>
<p>First, let me share the issues that arise with aggressive language.</p>
<p>When you use phrases like “annihilate your competition” or “obliterate  competition.” you demonstrate a single-minded violent purpose: to destroy  someone else and take business from them. This is a patriarchal war-like  position to take.</p>
<p>But perhaps you’re wondering how you can earn a living if you’re not taking  business from other people or steering customers away from them so they’ll  supposedly come to you.</p>
<p>Is there a way for you to attract customers who willingly, even excitedly,  open their wallets to share their contents with you? Certainly!  An abundance  mindset and a true desire to serve your audience will bring you everything you  need and more.</p>
<p>And when you are well branded and when you work things in a prosperous  manner, you have no competition. Not because you’ve destroyed them, but because  you have made your offer attractive, and maybe even because you’re turned your  alleged “enemies” into allies.</p>
<p>It truly can be done that way. Yes! Many times, those who would appear to be  competition can become allies.</p>
<p>Here is a story that will give you several examples. I work with people who  want to become authors. There are a number of people serving the same audience,  and we each do it differently.</p>
<p>One person has some excellent teaching but no <a class="zem_slink freebase/en/affiliate_marketing" title="Affiliate marketing" rel="wikipedia" href="http://en.wikipedia.org/wiki/Affiliate_marketing">affiliate program</a>. I am  speaking to him about adding an affiliate program, and since he hired me to  assist him, I will earn anytime someone invests in his program.</p>
<p>Another person has some great materials for authors but does not want to work  with authors directly, except in a few special cases. He will use some of my  book writing materials in conjunction with his programs, and I will be working  with those would-be authors who ask him to help them. So I will benefit from  serving them and he will prosper without having to do any of the work. All are  well served.</p>
<p>Another company is not doing the same thing I am but they do provide services  for authors who already have books out. Since they have prospecting customers  who are either writing books or thinking of writing books, when they use my  system for <strong><a title="how to write a book" href="http://instantcredibilitybook.com/" target="_blank">how to write a  book</a></strong> that’s profitable, these new authors will have better books,  so they’ll get better results when they hire this company to help them with  their promotions. It’s a great win for all concerned. I’ll promote this company  to those who want that type of service as an affiliate, and they will be an  affiliate of mine.</p>
<p>What’s happening? I’m consistently going to companies that serve the same  audience I do, directly or indirectly, to explore how we can work together for  mutual benefit and to better serve the clients who come for assistance.  By inserting my system into their process, their clients benefit because by  working cooperatively, each company gives their utmost best and the clients win.  So do both companies!</p>
<p><strong>What are the wins?</strong></p>
<ul>
<li>I extend my reach to more people and earn more with less effort. The other  company does the same. And there are more and more authors of successful books  emerging because we “competitors” are forging a profitable <strong>joint venture</strong>.</li>
<li>I know that some people will be drawn to me and my system while others will  not. That’s perfectly fine – even expected.</li>
<li>I spend absolutely NO energy or time tearing down others who serve the same  audience.</li>
<li>I know with every fiber of my being that there is more than enough business  for all of us. None of us is perfect and nobody can meet everybody’s needs.</li>
<li>Since I do not see competition, I openly and freely approach business owners  with no fear of loss of any kind.</li>
<li>And as a matter of fact, I’m finding it fun to find the holes in what they  offer, filling those holes, serving their customers, making allies of them, and  creating fantastic win-win-win scenarios all over the world. It’s FUN!</li>
</ul>
<p><strong>How is this practicing Peace?</strong></p>
<p>Too many business owners expend a huge amount of energy and precious time  finding ways to out-do the others in your niche (what most people call  “competitors”). You try to one-up each other. You stir the pot to bring discord.  Maybe you even talk down the other to your potential customers. This ultimately  hurts you and drives potential customers away from you rather than toward  you.</p>
<p>Imagine how much more fun and free it is when you spend your time and energy  finding better leveraged ways to serve more people (serve more, work less)  without trying to hurt someone else’s business. You even turn what some would  consider enemies into trusted colleagues, and everybody, especially the  customer, wins.</p>
<p>This is indeed a peaceful &#8211; and PROFITABLE &#8211; way to conduct business</p>
<p><strong>Resources</strong></p>
<p>I invite you to enjoy this video excerpt of <a title="The Peace Seed" href="http://thepeaceseed.com/book" target="_blank"><strong>The Peace Seed</strong></a> and to bring the book home. <strong> </strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="340" height="285" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/YcKzSx_dbds&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="340" height="285" src="http://www.youtube.com/v/YcKzSx_dbds&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://ebizac.com/order/?id=2411&amp;p=5657&amp;pp=pp"><img src="http://ebizac.com/images/btn_xpressCheckout.gif" border="0/" alt="" /></a></p>
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			<wfw:commentRss>http://www.profitablestorytelling.com/writing/how-to-write-a-book/practicing-peace-in-business-when-asked-want-to-obliterate-your-competition-i-say-no/feed/</wfw:commentRss>
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		<title>More Traction Is Required for How to Write a Book and Get Noticed</title>
		<link>http://www.profitablestorytelling.com/business-and-management/more-traction-is-required-for-how-to-write-a-book-and-get-noticed/</link>
		<comments>http://www.profitablestorytelling.com/business-and-management/more-traction-is-required-for-how-to-write-a-book-and-get-noticed/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 22:58:45 +0000</pubDate>
		<dc:creator>Ronda Del Boccio, The Story Lady</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[how to write a book]]></category>
		<category><![CDATA[Peggy McColl]]></category>
		<category><![CDATA[Ronda Del Boccio]]></category>
		<category><![CDATA[The Story Lady]]></category>
		<category><![CDATA[VIral Explosions]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.profitablestorytelling.com/?p=21246</guid>
		<description><![CDATA[I hope this hasn&#8217;t ever happened to you.
I remember an author who very boldly shared the story of herself losing her first child to an accident on the same day she found she was pregnant.
It truly amazed me how she was able to stand in her power and be willing to share such a personal [...]]]></description>
			<content:encoded><![CDATA[<p>I hope this hasn&#8217;t ever happened to you.</p>
<p>I remember an author who very boldly shared the story of herself losing her first child to an accident on the same day she found she was pregnant.</p>
<p>It truly amazed me how she was able to stand in her power and be willing to share such a personal story to strangers in a book.</p>
<p>When I met her, she was just beginning to write, and she had given no thought to anything else beyond her book.<br />
No thought to how she would fit this</p>
<p>book into a business or into a message she could turn into workshops etc. Though of course she COULD</p>
<p>do many things with her story and her message.</p>
<p>So a few months later I met her at a seminar and she said her book was out. I looked up her name on Google, and do you know what?</p>
<p>&#8230; there was one listing of the book on her self-publisher&#8217;s page and one on a site where she had posted the ebook to sell.</p>
<p>Someone with a message so powerful should not be left with a bunch of boxes of books in her basement and a broken dream.</p>
<p>And she COULD have had a much more fulfilling end to this story &#8230; an end that is in truth a beginning of a whole new life as a messenger author.</p>
<p>One huge element she was missing was what Peggy McColl wrote about in her newest book viral Explosions.</p>
<p>&#8211;&gt; http://www.viralexplosions.com/book/</p>
<p>Peggy McColl &#8211; in case you&#8217;re not already aware &#8211; has been an amazingly<br />
successful Marketer, Success Coach, and Author for more than a<br />
decade. Perhaps you&#8217;ve read some of her best selling books, or taken one of<br />
her popular courses.</p>
<p>I knew she had been working on her SEVENTH book for some time now, and I&#8217;ve<br />
been anxiously awaiting word of its release.</p>
<p>It&#8217;s here &#8211; and it&#8217;s already a bestseller!</p>
<p>Now if you&#8217;ve been with me any length of time, you know I am selective<br />
about who and what I recommend to you.</p>
<p>There&#8217;s an endless parade of people wanting me to promote THEIR products to<br />
MY friends. More and more since my website was overhauled and since I&#8217;ve become a <a class="zem_slink freebase/en/joint_venture" title="Joint venture" rel="wikipedia" href="http://en.wikipedia.org/wiki/Joint_venture">joint venture</a> facilitator.</p>
<p>Unfortunately &#8230; a lot of them just aren&#8217;t good enough for me to put my<br />
relationship with you on the line like that.</p>
<p style="text-align: center;"><img class="aligncenter" title="Fireworks #1" src="http://www.profitablestorytelling.com/wp-content/uploads/2010/04/721257509_cc511f3cc5_m.jpg" alt="Fireworks #1" width="200" height="164" /></p>
<p>Any time I share something with you, my reputation is on the line.</p>
<p>There are so many more great books than I could possibly review and share with you &#8211; but if you fit any of these categories, you want to bring it hoe.</p>
<p>* messenger<br />
* author<br />
* product creator<br />
* business owner<br />
* visionary<br />
* <a class="zem_slink freebase/en/event_planning" title="Event planning" rel="wikipedia" href="http://en.wikipedia.org/wiki/Event_planning">event planner</a><br />
* volunteer for a charity/church</p>
<p>Then this book is an absolute must..</p>
<p>Because when you follow Peggy&#8217;s advice in Viral Explosions, you&#8217;ll discover simple strategies and techniques yo can use to get your book/product/whatever noticed.</p>
<p>I&#8217;ve picked up her book and it is definitely a must-read!</p>
<p>&#8211;&gt; http://www.viralexplosions.com/book/</p>
<p>There&#8217;s practically only one result possible: you WILL meet with near<br />
unimaginable success.</p>
<p>Because whether your goal is to increase sales, build your brand and your<br />
business, or simply raise awareness of your favorite cause and spread a<br />
message of good will &#8230;</p>
<p>All I really want is for any of my friends who might be able to benefit from<br />
this book &#8211; and by benefit, I mean make LOTS of sales, and make them QUICKLY<br />
- to hear about it.</p>
<p>And if that includes YOU&#8230;</p>
<p>Then please use the link below to visit Peg&#8217;s site and get all the details I<br />
just don&#8217;t have room to give you here:</p>
<p>http://www.viralexplosions.com/book/</p>
<p>Peggy fully explains, in simple step by step language, every one of the<br />
strategies she uses to market her own products . . . AND teaches to her<br />
thousands of clients and students around the globe.</p>
<p>She cuts through the clutter, confusion, and myth surrounding viral marketing, and focuses in on what really works.</p>
<p>I hope you will check it out and reserve your copy right away.</p>
<p>Because when you do, you&#8217;ll receive a virtual cornucopia of gifts, including one from me. And you have to get it by the cut-off.</p>
<p>You deserve to receive all the exciting details for yourself at:</p>
<p>http://www.viralexplosions.com/book/</p>
<p>Wishing you all the GREATEST success&#8230;</p>
<p>Ronda Del Boccio, the Story Lady</p>
<p>P.S. Very few success coaches can match Peggy&#8217;s track record of results for<br />
her students and readers &#8211; because she&#8217;s been helping change lives now for<br />
25 YEARS! She&#8217;s the Real Deal.  One thing Peggy does better than anyone else<br />
is . OVER-DELIVER!</p>
<p>http://www.viralexplosions.com/book/</p>
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		<title>Product Launch Rant: Would You Live on a Roller Coaster?</title>
		<link>http://www.profitablestorytelling.com/business-and-management/product-launch-rant-would-you-live-on-a-roller-coaster/</link>
		<comments>http://www.profitablestorytelling.com/business-and-management/product-launch-rant-would-you-live-on-a-roller-coaster/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 15:13:26 +0000</pubDate>
		<dc:creator>Ronda Del Boccio, The Story Lady</dc:creator>
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		<description><![CDATA[There are some things I simply do NOT understand about product launches.




Image via Wikipedia



First, let me give a little background in case this is new to you.
A product launch, whether this is a book launch or the introduction of a home study course, event or anything else, happens when you make a big splash about [...]]]></description>
			<content:encoded><![CDATA[<p>There are some things I simply do NOT understand about product launches.</p>
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<dl class="wp-caption alignright">
<dt class="wp-caption-dt"><a href="http://commons.wikipedia.org/wiki/Image:Vekomaboomerang.jpg"><img title="A Vekoma Boomerang roller coaster at Wild Adve..." src="http://www.profitablestorytelling.com/wp-content/uploads/2010/03/300px-Vekomaboomerang.jpg" alt="A Vekoma Boomerang roller coaster at Wild Adve..." /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution">Image via <a href="http://commons.wikipedia.org/wiki/Image:Vekomaboomerang.jpg">Wikipedia</a></dd>
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<p>First, let me give a little background in case this is new to you.</p>
<p>A <strong>product launch</strong>, whether this is a <strong>book launch</strong> or the introduction of a home study course, event or anything else, happens when you make a big splash about introducing your newborn product into the world. Typically,  you get a whole bunch of</p>
<p>people to promote during a certain period of time (a day, a week).</p>
<p>OK, now you know what this is.</p>
<p>Getting other people to promote your stuff is a GOOD THING. In fact, it&#8217;s a MUST. It&#8217;s leverage, and it&#8217;s powerful. But what I observe happening way too often is that people don&#8217;t start recruiting affiliates until &#8211; well&#8230; take a look at the usual series of events and you&#8217;ll see for yourself.</p>
<p><strong>The Problem with Product Launches</strong></p>
<p>Here&#8217;s what happens.</p>
<p style="text-align: center;"><strong>Phase 1: Product Creation</strong></p>
<p><strong>1. The Product:</strong> First, the product creator makes their product, and</p>
<p><strong>2. All the other stuff that goes with selling a product: </strong>Creator writes (or hires out copywriting of) several webpages &#8211; partner info page, partner thank-you page, product sales page, thank-you page, download page, series of autoresponder messages (emails) &#8211;and let&#8217;s not forget graphics &#8212; and &#8230;</p>
<p><strong>3. Buzz/promotion tools:</strong> Creator makes videos, audios, a acebook fan page, and whatever other promotional materials are needed.</p>
<p><strong>All set</strong></p>
<p>Now, the promotion MAY BE all ready to go. (and by the way most of this may not be done by the time they start seeking affiliates to promote)</p>
<p style="text-align: center;"><strong>Phase 2</strong>: <strong>Gathering Promo Partners</strong></p>
<p>OK, now Creator has the product ready and wants people to promote it. Many book launches are set 3-6 months ahead of when someone looks for promotion partners.</p>
<p>Maybe Creator thinks an adrenaline rush is the way to work up a feeding frenzy, but honestly, the timeline for promotion is often WAY too short.</p>
<p>Here&#8217;s what happens all too often.  Creator sets up a launch time that is 2-4 weeks from today.</p>
<p>They want &#8220;Whales&#8221; (big names) to promote.</p>
<p>The Whales all have their promotions lined up 3-6 months ahead.</p>
<p>The Dolphins (what I call mid-sized list-holding promoters) are often booked 1-2 months ahead.</p>
<p>The Trout can often squeeze the promotion into their schedule but don&#8217;t have a big following yet.</p>
<p>The Minnows have plenty of space open in their promotional calendar, and they&#8217;ll readily sign up for a launch, but they don&#8217;t have any traction in the marketplace.</p>
<p>the Krill only know 5 people but they&#8217;ll tweet like crazy to try making a buck.</p>
<p>I have been reaching out for partners on a promotion with a short-term, fixed launch time, and some of the people who have the perfect audience for the product are booked for 3-6 months ahead.</p>
<p>If this were a &#8220;<strong>rolling launch</strong>&#8221; &#8211; meaning there might be one early push and then people can promote anytime over the course of a few months, the launch can be wildly successful, and it will build up momentum or &#8220;steam&#8221; for a longer period of time.</p>
<p style="text-align: center;">The BIGGEST problem with product launches</p>
<p style="text-align: left;">Short-term rushed launch = smaller profits because the bigger cats don&#8217;t have enough notice-  AND</p>
<p style="text-align: left;">Who said marketing should be done like a swimmer&#8217;s gulps of air along a race course?</p>
<p style="text-align: left;">How is that effective marketing? I truly do not understand.</p>
<p style="text-align: left;">One person I know of who had a 7-figure product launch made the mistake of buying a palatial home with a pool in the mountains. His monthly expenses are, naturally, very high. And rather than pay off the home he had been in and realize that this huge income was not going to be a continuing income, he blew a huge wad and now has monthly expenses that are more than what some people earn in a year.</p>
<p style="text-align: left;">So, why set yoursself up on a product launch financial roller coaster?</p>
<p style="text-align: left;">
<p style="text-align: left;">Would you rather have one burst of income followed by a 6-month dip&#8230;or would you rather work toward steady, sustainable income?</p>
<p style="text-align: left;">Launches definitely have their place, but</p>
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		<title>Authors, Coaches, Speakers, Experts: Claim Insider Secrets of Publicity Superstars!</title>
		<link>http://www.profitablestorytelling.com/business-and-management/authors-coaches-speakers-experts-claim-insider-secrets-of-publicity-superstars/</link>
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		<pubDate>Wed, 17 Mar 2010 02:19:15 +0000</pubDate>
		<dc:creator>Ronda Del Boccio, The Story Lady</dc:creator>
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		<guid isPermaLink="false">http://www.profitablestorytelling.com/?p=17726</guid>
		<description><![CDATA[In almost every field, there are people who are
extremely good at getting publicity.
The media loves them and they&#8217;re regularly on
radio/TV shows and written-up in print publications.
They not only know how to get a ton of free coverage,
but also how to profit from the coverage in the form
of increased sales, name recognition, speaking
engagements and more.
To discover [...]]]></description>
			<content:encoded><![CDATA[<p>In almost every field, there are people who are<br />
extremely good at getting <strong>publicity</strong>.</p>
<p>The media loves them and they&#8217;re regularly on<br />
radio/TV shows and written-up in print publications.</p>
<p>They not only know how to get a ton of free coverage,<br />
but also how to profit from the coverage in the form<br />
of increased sales, name recognition, speaking<br />
engagements and more.</p>
<p>To discover how these &#8220;publicity superstars&#8221; do it<br />
and how you too can use their strategies, join<br />
<strong>Steve Harrison</strong> this Thursday, March 18th for a<br />
free webinar (or teleseminar if you prefer):</p>
<p>&#8211;&gt; <a title="Register now" href="http://www.freepublicity.com/superstars/?10977" target="_blank">Register NOW.</a></p>
<p>Here&#8217;s just some of what you&#8217;ll learn on Thursday:</p>
<p>* Advice from a former <a class="zem_slink freebase/en/nbc" title="NYSE: GE" rel="googlefinance" href="http://www.google.com/finance?q=NYSE:GE">NBC</a> producer who booked guests<br />
for the <a class="zem_slink freebase/en/the_today_show" title="NBC TODAY Show" rel="hulu" href="http://www.hulu.com/nbc-today-show">Today Show</a> and <a class="zem_slink freebase/en/dateline_nbc" title="Dateline NBC" rel="imdb" href="http://www.imdb.com/title/tt0103396/">Dateline NBC</a> on how to become a<br />
regular guest on national TV and/or even get offered<br />
your own show (think <a class="zem_slink freebase/en/dr_phil" title="Dr. Phil (TV series)" rel="imdb" href="http://www.imdb.com/title/tt0329824/">Dr. Phil</a>).</p>
<p>*  How to brand yourself for the media in a way that<br />
celebrates your uniqueness while also separating you<br />
from all the other experts in your field.</p>
<p>* Three things <a class="zem_slink freebase/en/donald_trump" title="Donald Trump" rel="imdb" href="http://www.imdb.com/name/nm0874339/">Donald Trump</a> does to speak in compelling<br />
sound bites.</p>
<p>* How Jennifer became a regularly-featured lifestyle<br />
expert on <a class="zem_slink freebase/en/fox_news_channel" title="Fox News Channel" rel="homepage" href="http://www.foxnews.com/">Fox News Channel</a> and the Early Show as well<br />
as scoring coverage in hundreds of print media outlets<br />
including <a class="zem_slink freebase/en/o_the_oprah_magazine" title="O: The Oprah Magazine" rel="wikipedia" href="http://en.wikipedia.org/wiki/O%3A_The_Oprah_Magazine">O the Oprah Magazine</a>, <a class="zem_slink freebase/en/redbook" title="Redbook" rel="homepage" href="http://www.redbookmag.com">Redbook</a>, US Weekly,<br />
Success and Entrepreneur.</p>
<p>* Why most authors and experts fail to make the leap<br />
from just getting local publicity to scoring big-time<br />
national media coverage.</p>
<p>* Why your credentials don&#8217;t matter as much as you<br />
might think, but what DOES matter when the media is<br />
deciding whether or not to feature you.</p>
<p>* &#8220;The Book Plus Strategy&#8221; and how an unknown self-<br />
published <a class="zem_slink freebase/en/author" title="Author" rel="wikipedia" href="http://en.wikipedia.org/wiki/Author">author</a> used it to become a regular on radio,<br />
making a six-figure income doing phone interviews.</p>
<p>* The hook that helped a nutritionist score so much<br />
media coverage it generated over $60 million in sales<br />
of his books and information products.</p>
<p>Again, to register for Thursday&#8217;s webinar/teleseminar:</p>
<p>&#8211;&gt; <a title="Register now" href="http://www.freepublicity.com/superstars/?10977" target="_blank">Register NOW.</a></p>
<p>I look forward to seeing you on more radio/TV shows<br />
and reading about you in print publications!</p>
<p>I KNOW this will be a fantastic call. Steve Harrison&#8217;s always are.<br />
Be there &#8211;&gt; <a title="Register now" href="http://www.freepublicity.com/superstars/?10977" target="_blank">Register NOW.</a></p>
<p>(note: this call is 100% free. I am an affiliate for Steve Harrison&#8217;s products and services because I KNOW he provides top-shelf value)</p>
<input id="gwProxy" type="hidden" /><!--Session data--><br />
<input id="jsProxy" onclick="jsCall();" type="hidden" />
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		<title>Storytelling in Article Marketing: Join Article Marketing Expert Eric Gruber  Me in This Power-Packed Class</title>
		<link>http://www.profitablestorytelling.com/storytelling-how-to-tell-a-story/storytelling-in-article-marketing-join-article-marketing-expert-eric-gruber-me-in-this-power-packed-class/</link>
		<comments>http://www.profitablestorytelling.com/storytelling-how-to-tell-a-story/storytelling-in-article-marketing-join-article-marketing-expert-eric-gruber-me-in-this-power-packed-class/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 02:05:52 +0000</pubDate>
		<dc:creator>Ronda Del Boccio, The Story Lady</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Classes, Workshops & Training]]></category>
		<category><![CDATA[Mentoring]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Storytelling For Business]]></category>
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		<category><![CDATA[Chicken coop]]></category>
		<category><![CDATA[Eric Gruber]]></category>
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		<category><![CDATA[Ronda Del Boccio]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[The Story Lady]]></category>
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		<guid isPermaLink="false">http://www.profitablestorytelling.com/?p=16859</guid>
		<description><![CDATA[I don&#8217;t know if you&#8217;ve stopped to think about this, but how do people best  respond to a message?  Let me show you.
Beware of False Evidence Appearing Real
The other day, I went into the chicken coop to gather eggs. I still have some  fake eggs in there from when the hens were babies [...]]]></description>
			<content:encoded><![CDATA[<p><!--    body {         border-style: none;         background: Window;         color: WindowText;        }   #ljcutbegin {         width: 100%;         height: 1px;         border: 1px dashed black;   }   #ljcutend {         width: 100%;         height: 1px;         border: 1px dashed gray;   }   blockquote {     border-left: 3px solid silver;     padding-left: 10px;     margin-left: 10px;   }   .bjspell {     border-bottom: 1px dotted red;   } } -->I don&#8217;t know if you&#8217;ve stopped to think about this, but how do people best  respond to a message?  Let me show you.</p>
<p><strong>Beware of False Evidence Appearing Real</strong></p>
<p>The other day, I went into the <a class="zem_slink freebase/en/chicken_coop" title="Chicken coop" rel="wikipedia" href="http://en.wikipedia.org/wiki/Chicken_coop">chicken coop</a> to gather eggs. I still have some  fake eggs in there from when the hens were babies learning where they should  deposit their precious gold-filled jewels. Even though the hens know exactly  where to lay eggs, some of them evidently like to feel as if they’re really  accomplishing something, because they have moved a number of the fakes into the  nests.</p>
<p style="text-align: center;"><span id="stewart_swf4316273979_div" style="position: relative;"><a title="basket of Farm fresh eggs from Our Hens" href="http://www.flickr.com/photos/thestorylady/4316273979/"><img src="http://farm5.static.flickr.com/4030/4316273979_f5a6ffd146_t.jpg" border="0" alt="basket of Farm fresh eggs from Our Hens" width="141" height="106" /></a><a id="stewart_swf4316273979_trigger_a" title="Play Video" href="http://www.flickr.com/photos/thestorylady/4316273979/"><img src="http://l.yimg.com/g/images/video_play_icon_small.png.v1" alt="" width="11" height="11" /></a></span><script type="text/javascript">// < ![CDATA[// <![CDATA[
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// ]]&gt;</script> <a style="margin-right: 8px;" title="More information" onclick="return F.explore_search.show_detail(this,event,'4316273979')" href="http://www.flickr.com/photos/thestorylady/4316273979/"><img src="http://l.yimg.com/g/images/spaceout.gif" alt="" /></a></p>
<p>The plastic eggs are quite realistic. They’re a little rough, so they don’t  seem like plastic. They&#8217;re light brown, just like most of the eggs from my  brown-laying ladies, and they’re about the size you’d expect any egg to be. But  they’re hollow and insubstantial in heft.</p>
<p>So when I approached the nest in the hay bail, the hen whom I call Brrr  because of the growly noise she makes told me she had her fortune beneath her  and she did not want to give it up. She’s actually a sweet hen but makes a lot  of noise when you go for her stash. Laughing, I lifted Brrr off her hoard and  discovered she did indeed have a whole pile of eggs.</p>
<p>If you look at them, they all appear to be real. And when a hen has been  sitting over them, they’re all toasty warm. So they all feel the same at first  touch.</p>
<p>So in order to take only the nourishing eggs home, I have to handle each egg  a little to sort the real from the fake. As I went through this sorting  exercise, I thought how much it reminded me of doing business online.</p>
<p>See, there are a lot of gurus who appear to have nourishing information. They  package it in a way that makes it appear valuable. It’s the right kind of stuff,  and it seems appealing. It looks like exactly what you need</p>
<p>As a matter of fact,some people hoard all this information as if it is all a  treasure beyond measure, just as Brrr does. It is only when you take the time to  study the items that you realize some are heavy, nourishing and true, while  others are hollow and misleading.</p>
<p>I know I’ve run into a number of fake eggs in my entrepreneurial journey. I  even used to work with one of them. Perhaps you’ve encountered some misleading  information along the way as well.</p>
<p>So whenever you encounter someone who appears to have valuable resources that  will nourish and strengthen you, be sure to interact with that egg to discern  whether or not it’s true!</p>
<p>***</p>
<p>What you’ve just experienced is an example of <strong>storytelling for  business</strong> in which I used an everyday occurrence…well, for ME it’s an  everyday occurrence…and used it to show you an important teaching  in an unusual  and memorable way.</p>
<p>Perhaps you’ll remember the story of the plastic eggs next time you encounter  what appears at first glance to be nutritious, healthy resources. And I’m sure  that like me, you’ll pick up a fake once or twice and only realize when it’s in  your hand how useless it truly is.</p>
<p>Where does <strong>storytelling </strong>come in to your business?  Everywhere! You will tell stories in blog posts, articles, teleseminars,  webinars, live events, inside your book, inside your product, in coaching calls,  in consultations, in emails…everywhere!</p>
<p><strong>Storytelling for business</strong> belongs in all your  communications, including articles.</p>
<p>One of the world&#8217;s most well-known article marketers, whose own articles can  be found on top websites like <a class="zem_slink freebase/en/about_com" title="About.com" rel="homepage" href="http://www.about.com">About.com</a>, Home Business Magazine, Site Pro News,  MarketingProfs,MediaPost and thousand more invited me to be a guest expert in  his new article writing live-by-phone workshop event starting <strong><span style="text-decoration: underline;">this  week</span></strong>.</p>
<p>I am really excited, because <strong>article marketing expert Eric  Gruber</strong> has grown his whole business around articles, and his approach  to <strong>article marketing</strong> is heart-centered and relationship  building. I’ve personally met him at some live events and am truly impressed. He  makes writing good articles easy.</p>
<p>I’m so impressed with his system that I am promoting it from inside the pages  of <strong><em><a title="The Instant VIP: -- how to write a book" href="http://instantcredibilitybook.com/" target="_blank">The Instant  VIP</a></em></strong> book, which teaches experts how to write a book that  prospers your business.</p>
<p>I am excited to join his 7-night event where I will show you step-by-step how  to&#8230;</p>
<p>Design your story &#8212; and use it within your articles</p>
<p>Now, readers will begin to connect with you – as they will<br />
realize that  you understand their innermost feelings. They’ll feel deep down that you know  what their needs are. People buy from people they trust.</p>
<p>—&gt; <a title="details for article marketing workshop" href="http://www.onlinearticlewritingcourse.com/storylady" target="_blank">Get the  details now.</a></p>
<p>Now, discover how to write articles the right way so you can…</p>
<p>· Articulate the seemingly un-nameable, intuitive work<br />
you do in  their business. When you can articulate what<br />
you do, you move into the  top five percent of your<br />
field, because most people haven’t figured out  how to<br />
talk about what they do and how they do it in a way<br />
that is understandable and compelling.</p>
<p>· Create an engaging,  powerful article quickly and<br />
consistently, without losing your true  voice.</p>
<p>· Feel connected to your heart and your best clients, so<br />
you know  what you write isn&#8217;t boring, or mushy.</p>
<p>· Have people notice you purely on the strength of your<br />
content,  volunteering to promote your business without<br />
you even asking.</p>
<p>· Control the mind of your prospects and influence them<br />
to buy  into your ideas. Using my article writing<br />
system, you can have the  power to motivate, influence<br />
and persuade your prospects to agree to  practically<br />
any idea you propose.</p>
<p>· Push the right buttons – or more precisely – the right<br />
psychological triggers that gets readers to take<br />
instant action as soon  as they done reading your<br />
article.</p>
<p>· Build relationships with your readers as they read<br />
everything  you write.</p>
<p>· Command greater fees, charge higher prices, and lower<br />
price  resistance among potential clients and customers<br />
just by writing  thought leadership articles.</p>
<p>· Gain the respect, attention and support of your peers<br />
and  prospects and become known as the celebrity expert<br />
in your market</p>
<p>Yes, this is all possible – if you follow Eric&#8217;s article writing<br />
system  that he lays right out in front of you, step-by-step<br />
during his new 7-night  article writing workshop.</p>
<p>And, if by some chance you can’t join us on the<br />
live calls, you will get  the complete set of audio<br />
recordings free!</p>
<p>Yes I’m an affiliate as well as faculty, and I KNOW Eric will provide  enormous value to you throughout the workshop. Otherwise, I would not be  involved. I care so much about you and your success. I will steer you right.</p>
<p>And, how does saving $100 on the new article writing<br />
program sound to  you?</p>
<p>Hurry over to <a title="details for article marketing workshop" href="http://www.onlinearticlewritingcourse.com/storylady" target="_blank">Get the  details now.</a></p>
<p>Don&#8217;t wait. This course will change the way you  write<br />
articles &#8212; and do business online. I promise that Eric and I<br />
will  be revealing information during these 7 days, that<br />
no one else is  teaching.We&#8217;re covering new territory that<br />
no one else dares to touch.</p>
<p>So what are you waiting for?</p>
<p>Hurry on over to <a title="details for article marketing workshop" href="http://www.onlinearticlewritingcourse.com/storylady" target="_blank">Get the  details now.</a></p>
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