How Can Storytelling Techniques Build a Strong Brand? while doing some work for a consulting client, I found this excellent article about storytelling and branding. It seems that storytelling techniques and a discussion of storytelling for business branding were high on the list, and it is no wonder! It seems everyone is getting more and more into storytelling. Target stores are adding boutique lines to their offerings, and their tV commercials feature stories of little companies making it big at Target. KMart features their clothing designers’ stories to build interest and loyalty to the... (Read More ...)
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Book Review: The Flinch: Overcoming Fear by Leaning into Pain Taking on any new venture – whether quitting smoking, starting a business, writing a book, or plunging into any unknown situation - is likely to bring up fear, self doubt, and endless mind chatter about how it will never work because you’ve always failed before. Here are some of the ways resistance and fear has manifested for people who want to write a book and people who have started but never finished: I failed English (or whatever is your native language) in high school. I’m not a good writer. I’m no good... (Read More ...)
Writing Tips: Should I Be Mild Or Opinionated? Do you think you should be mild or bold? There’s this entrepreneur I have mentioned before, whom I call Natasha. You might have met someone like her. I have a great respect for Natasha’s expertise. She is most definitely an expert in her field. She has strong opinions, and that is a good thing! Why Be Opinionated? Natasha is not afraid to give her opinion. Reading her blog posts, she comes across as knowledgeable and astute. Her writing is clear. When she teaches steps, she is easily understandable. Being an opinionated expert is a GOOD... (Read More ...)
What Would a Customer Satisfaction Survey Reveal about Out of Office Email Auto-Reply? Something that is designed to make life easier for a business owner, or even to convey useful information for customers can ultimately lead to dissatisfaction. When you are going to be away from your desk, do you set up an email auto-reply that goes out to anyone who sends you an email? What does that message say? You might have made 1 or more of the mistakes Peter Shankman, founder of HARO (Help A Reporter Out) at www.HelpAReporter.com A big thank you to Peter Shankman, who gives excellent advice about how... (Read More ...)
Should You Publish a Kindle Single Book? If you’ve thought it’s high time you find out how to write and publish a book on Kindle, you now have a new option. There’s a new kid in town when it comes to Kindle publishing. It’s called Kindle Singles. Kindle Direct Publishing lets anyone who holds rights to their work publish a Kindle book. Kindle Singles go through an editorial process and have stringent quality guidelines. First things first. Kindle Singles are probably new to you. What is a Kindle Single? According to Amazon, Kindle Singles are shorter works expressed in... (Read More ...)
