Social Entrepreneurship: Planning for Profits for Your Business AND a Cause – Sep 22,2009

Today’s show was all about Social Entrepreneurship, which involves designing your business in such a way that both the business and a cause near and dear to your heart profit. It is the ultimate win-win-win venture, because people support an important cause simply by doing business with you.

One example we talked about on the show is Tom’s Shoes.  When you buy a pair of shoes, a pair is given away. And when you’re done with the shoes, you bring them in and get a discount off your next pair. The shoes have a story.

The Peace Seed, Ronda Del Boccio’s  upcoming mini-book, is an example of social entrepreneurship. When people purchase the book, they are also donating to Ten Million Clicks for Peace. There are directions inside the book to pass it along. The book will be sold in bundles to make this easier.

The old model of charitable giving is that an organization lives on donations and grants. Grants are limited and cause a feeding frenzy and scarcity mentality, because they compete for limited funds.  Social entrepreneurship is the perfect abundance proposition, because everybody wins and there is no scrapping.

Imagine how problems people can solve by adopting this model? If even 10% of business owners (on-and-offline) operated under this model, millions of lives would change for the better.

The Bachelor’s Program teaches you the strategic way to build a solid business.. Why not plan a social entrepreneurship model? Visit http://askggg.com/bachelors to get started.

social entrepreneurship | Gina Gaudio Graves | bachelor’s program | Directions University | Ronda Del Boccio | The Peace Seed | 10MC | ten million clicks for peace

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