Insider’s Look at the Instant Credibility System for How to Write a Book: How Can You Quickly & Easily Write a Book that Brings in Clients?
July 7, 2009 by Ronda Del Boccio, The Story Lady
Filed under Case Study, Coaches, Featured, Increase Your Impact, how to write a book
Ron Davies and I were talking at a live event recently. He told me that he had looked at someone’s authoring program but did not enroll.
“What stopped you signing up for the program?” I asked.
“I even talked to the guy for about a half hour, and he could never tell me what exactly was in his system.”
In an age of total transparency, you can’t be afraid to lay out your system. “Would you like me to share exactly and specifically what the Instant Credibility system involves?”
“Sure. Let’s set up a time.”
“Have you got 2 minutes right now?”
A beat. “Sure.”
“Then I have enough time to lay out the whole system. After that, you tell me if it makes sense to you. Is that all right with you?”
He agreed. I didn’t have a stopwatch, but I know the explanation took less than 90 seconds. Once I laid it out, I asked him, “Does that make sense to you?”
“Absolutely. And I see how it will build my business.”
“And does it sound like something you can do since you have the roadmap?” He agreed, and I told him how to get started.
And I’m about to share the whole Instant Credibility system with you now. Are you ready?
How to Tell a Story As You Answer a SAQ “Should Ask Question”
July 5, 2009 by Ronda Del Boccio, The Story Lady
Filed under Featured, Free Training, Storytelling, Storytelling For Business, Video Storytelling, Writing, how to write a book
Have you ever considered how much more powerful and PROFITABLE you will be when you apply storytelling for business to common business tasks such as answering FAQs?
Every industry has SAQs or “Should Asked Questions.” Whether your niche is golf, dog food, internet marketing, coaching or anything else, there are a dozen or more questions that people SHOULD ask you but don’t. Storytelling for business is the perfect complement to any SAQ. Here’s why.
I had a conversation with Perry Lawrence, Ask Mr. Video recently. We were talking about storytelling in videos. He thought about how powerful it would be to use storytelling to create one particular type of video.
“Yes, that is important,” I told him, “And have you considered how powerful it is to add a story to your SAQ videos?”
He hesitated, and I’m sure he was thinking that video storytelling in a format that should be no more than a couple of minutes would add too much time to a video. People’s attention span is so short these days that you have to do everything in 2 minute bites. Unfortunate, but true.
After a beat of silence, I asked Perry, “How about a demonstration that will take less than 90 seconds?”
Without hesitation, he answered, “Sure.”
This story (which I have already shared here on on ProfitableStorytelling.com) is how I answered his question about how to tell a SAQ story in video: Read More —>
