Storytelling in Article Marketing: Join Article Marketing Expert Eric Gruber Me in This Power-Packed Class

I don’t know if you’ve stopped to think about this, but how do people best respond to a message?  Let me show you.

Beware of False Evidence Appearing Real

The other day, I went into the chicken coop to gather eggs. I still have some fake eggs in there from when the hens were babies learning where they should deposit their precious gold-filled jewels. Even though the hens know exactly where to lay eggs, some of them evidently like to feel as if they’re really accomplishing something, because they have moved a number of the fakes into the nests.

The plastic eggs are quite realistic. They’re a little rough, so they don’t seem like plastic. They’re light brown, just like most of the eggs from my brown-laying ladies, and they’re about the size you’d expect any egg to be. But they’re hollow and insubstantial in heft.

So when I approached the nest in the hay bail, the hen whom I call Brrr because of the growly noise she makes told me she had her fortune beneath her and she did not want to give it up. She’s actually a sweet hen but makes a lot of noise when you go for her stash. Laughing, I lifted Brrr off her hoard and discovered she did indeed have a whole pile of eggs.

If you look at them, they all appear to be real. And when a hen has been sitting over them, they’re all toasty warm. So they all feel the same at first touch.

So in order to take only the nourishing eggs home, I have to handle each egg a little to sort the real from the fake. As I went through this sorting exercise, I thought how much it reminded me of doing business online.

See, there are a lot of gurus who appear to have nourishing information. They package it in a way that makes it appear valuable. It’s the right kind of stuff, and it seems appealing. It looks like exactly what you need

As a matter of fact,some people hoard all this information as if it is all a treasure beyond measure, just as Brrr does. It is only when you take the time to study the items that you realize some are heavy, nourishing and true, while others are hollow and misleading.

I know I’ve run into a number of fake eggs in my entrepreneurial journey. I even used to work with one of them. Perhaps you’ve encountered some misleading information along the way as well.

So whenever you encounter someone who appears to have valuable resources that will nourish and strengthen you, be sure to interact with that egg to discern whether or not it’s true!

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What you’ve just experienced is an example of storytelling for business in which I used an everyday occurrence…well, for ME it’s an everyday occurrence…and used it to show you an important teaching  in an unusual and memorable way.

Perhaps you’ll remember the story of the plastic eggs next time you encounter what appears at first glance to be nutritious, healthy resources. And I’m sure that like me, you’ll pick up a fake once or twice and only realize when it’s in your hand how useless it truly is.

Where does storytelling come in to your business? Everywhere! You will tell stories in blog posts, articles, teleseminars, webinars, live events, inside your book, inside your product, in coaching calls, in consultations, in emails…everywhere!

Storytelling for business belongs in all your communications, including articles.

One of the world’s most well-known article marketers, whose own articles can be found on top websites like About.com, Home Business Magazine, Site Pro News, MarketingProfs,MediaPost and thousand more invited me to be a guest expert in his new article writing live-by-phone workshop event starting this week.

I am really excited, because article marketing expert Eric Gruber has grown his whole business around articles, and his approach to article marketing is heart-centered and relationship building. I’ve personally met him at some live events and am truly impressed. He makes writing good articles easy.

I’m so impressed with his system that I am promoting it from inside the pages of The Instant VIP book, which teaches experts how to write a book that prospers your business.

I am excited to join his 7-night event where I will show you step-by-step how to…

Design your story — and use it within your articles

Now, readers will begin to connect with you – as they will
realize that you understand their innermost feelings. They’ll feel deep down that you know what their needs are. People buy from people they trust.

—> Get the details now.

Now, discover how to write articles the right way so you can…

· Articulate the seemingly un-nameable, intuitive work
you do in their business. When you can articulate what
you do, you move into the top five percent of your
field, because most people haven’t figured out how to
talk about what they do and how they do it in a way
that is understandable and compelling.

· Create an engaging, powerful article quickly and
consistently, without losing your true voice.

· Feel connected to your heart and your best clients, so
you know what you write isn’t boring, or mushy.

· Have people notice you purely on the strength of your
content, volunteering to promote your business without
you even asking.

· Control the mind of your prospects and influence them
to buy into your ideas. Using my article writing
system, you can have the power to motivate, influence
and persuade your prospects to agree to practically
any idea you propose.

· Push the right buttons – or more precisely – the right
psychological triggers that gets readers to take
instant action as soon as they done reading your
article.

· Build relationships with your readers as they read
everything you write.

· Command greater fees, charge higher prices, and lower
price resistance among potential clients and customers
just by writing thought leadership articles.

· Gain the respect, attention and support of your peers
and prospects and become known as the celebrity expert
in your market

Yes, this is all possible – if you follow Eric’s article writing
system that he lays right out in front of you, step-by-step
during his new 7-night article writing workshop.

And, if by some chance you can’t join us on the
live calls, you will get the complete set of audio
recordings free!

Yes I’m an affiliate as well as faculty, and I KNOW Eric will provide enormous value to you throughout the workshop. Otherwise, I would not be involved. I care so much about you and your success. I will steer you right.

And, how does saving $100 on the new article writing
program sound to you?

Hurry over to Get the details now.

Don’t wait. This course will change the way you write
articles — and do business online. I promise that Eric and I
will be revealing information during these 7 days, that
no one else is teaching.We’re covering new territory that
no one else dares to touch.

So what are you waiting for?

Hurry on over to Get the details now.

Related articles by Zemanta

• Storytelling for Business: Turning Everyday Events into Powerful Teaching Stories (profitablestorytelling.com)
• What Can the Coca Cola Snowball Fight Commercial Teach You about Storytelling for Business? (profitablestorytelling.com)

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Ronda Del Boccio, the Story Lady, to be a guest on Missing Power Radio: The Power of Storytelling

I will be sharing the power of storytelling for personal and business development Thursday, March 4 on Missing Power Radio, and I invite you to listen.

Here is the show description:

Discover the missing power you can not find in your life. It may be balance in life, finding new sources of income, dreaming as a kid once again, learn to read to grow !! !! .

Join us live via phone or computer.

Here’s the show player.

You can also go to the page on BTR and Listen to the show, either live or later.

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What Can the Coca Cola Snowball Fight Commercial Teach You about Storytelling for Business?

Commercials are normally things I skip by when I record something on my DVR player, but the Coke commercials that run during the Olympic Games are always a treat. Whomever creates these ads is genius. They tell a story in a short span of time and involve their brand prominently.

There are a lot of story commercials these days, but many of them leave you remembering the story to some degree yet having no clue what is being advertised. Not so with Coka Cola.

This snowball commercial that is currently running during the Vancouver Winter Olympics makes me laugh. I hope you enjoy it as well. Watch the story unfold and notice you have no doubt that it’s advertising Coke.

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When you craft a story, a blog post, an article, your book or any other message, you definitely want to tie in a story, because that will make your message memorable. Too many people do a video or write something that is all marketing and no story.

People don’t buy based solely on the features and benefits of the product. Veteran infomercial pitchman Billy Mays, who died last year in after a tough plane landing, said on his show The Pitchmen that half of the reason people buy is because of a great product, and half of why they buy is the story.

You don’t have to have the brand recognition of Coca Cola to weave incorporate storytelling for business.

Turning Everyday Events into Storytelling for Business

Sometimes, the story you tell can be essentially unrelated to your product. A snowball fight has nothing to do with drinking Coke, yet it makes for a fun message. If you’re using a story like that, be sure to “connect the dots” for the receiver so that you make a clear connection between your story and your product/message.

Here’s an example:

I’ll let you listen to the story of what my hens can teach you about looking for results.

Summary of story in video: The story I tell here is about my hens using a particular corner of the nest area rather than the 12 next boxes to lay their eggs. The connection I make is to ask you to consider how often you INSIST that you have to do or have something a certain way or it isn’t right, when all the time you’re passing up ample opportunities to do what you want.

You can take an ordinary experience at home, in a restaurant, on a trip, at a movie or wherever to make a point that transmits your business message.

Case Study Storytelling for Business

You can also use a case study story. This can be a typical question people ask, but you take a recent interaction, coaching session, consultation, phone call or whatever to share your message.

Example: I’m on the faculty of a new site called Success Bug.(that’s not the story; it’s part of the setup to the story). Success Bug founder Barry Plaskow came to me in a quandary. He said he knows he needs to write a book, “But I’m not sure how to figure out exactly what to write my book about.” Sure, he knew it would relate to his business, but that is so vague.

“Barry, I get that question a lot, and it’s really easy to figure out not only what to write about, but also how to write a book that will generate leads and business for you.”

Naturally, Barry felt quite relieved. I asked him 3 questions and helped him draw out the most common concerns for which people come to him. From there, it was really easy for him to recognize that people come to him wondering how to make their business stand out above their competition.

That is the STORY part, and from here I would share the teaching with more specifics if that were my focus here. You can watch for a post set to come out soon which will give you the same help I gave Barry.

And from that, you can see how telling a story of an interaction (sometimes with a real name and sometimes a real situation but with a pseudonym, can share valuable understanding around the concerns and challenges your ideal customers have.

Beware of Storytelling that Isn’t Storytelling

I participated in a giveaway once that is an example of storytelling that isn’t storytelling. First of all, a “giveaway” is an event in which someone sets up a site for people to add gifts and then everyone promotes to everyone they know in order to give out the gifts for a short span of time, such as 2 weeks. This giveaway supposedly involved a ransom to free the event creator, but the only “story” was a lame 30 second video with no story line at all. It was more a concept than a story.

Another example.of storytelling that isn’t storytelling is one of my colleagues who would write something like the following in blog posts and think he had told a story: “I read an article about ____ the other day and it made me think of ___.” That’s just a transition. It’s not a story.

Help with Storytelling for Business

I have a 5–part free multimedia mini-course which you can get with the form below,

First name:
Email address:

and if you truly want to become a masterful storyteller, watch for the interactive storytelling for business class I will hold very soon.

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Storytelling for Business: Turning Everyday Events into Powerful Teaching Stories

Can you look at the world through the eyes of a storyteller? I say yes, and in so doing, you uncover stories absolutely everywhere.

Storytelling for business is a powerful human connection tool you can start using right away. My chickens teach marketing lessons all the time, for those who have eyes to see them, and since I do, I can share their “wisdom” with you. When I am at a restaurant or out running errands, there are stories everywhere.

Here is an example.  In the video below, I’m sharing a story about my chickens. They have some things to share…

We have 12 nest boxes for the hens to use for egg-laying. Several of them liked the corner rather than the boxes, and they would line up in order to have a go at the corner – even though there were 10 or 11 empty nests waiting to receive their precious eggs.

So even though they had abundance all around them, the hens insisted they HAD to wait for the corner. They wouldn’t partake of the abundant nests around them.

Are YOU making a similar mistake? Are you so convinced that you have to do it this way or you have to wait for good things to happen that you fail to notice ample opportunities around you?

That is how you can take an everyday event … well for me that’s everyday. Your examples will probably be less rural … and turn it into a teaching story you can use for storytelling for business.

Resoruces

The Storytelling Templates(TM) Page shows you several “recipes” or templates for h ow to tell a powerful story. Some will be about storytelling for business and others will be about connecting through storytelling.

The Story Power DVD teaches you how to connect with anyone through the power of storytelling. This is from a live seminar, and it is a 90-minute jam-packed seminar. You’ll receive the handout participants had and a couple other bonus gifts.

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Storytelling Template(TM): What Should You Say in Your Online Bio?

Whenever I work with someone, I cannot help but notice their storytelling. Someone recently contacted me to ask me about being involved in his project. He will be a guest on my radio show, so I asked him for his bio. He rather sheepishly told me where to find it and said he isn’t a very good writer.

Creating Your Bio is Tricky Business

I have to tell you that writing your bio, the story of you, is tricky business for anyone. First of all, I don’t know a single person who isn’t hyper-critical of themself. Well, perhaps I do know one person, but he is the living embodiment of Narcissus. But for the average human, you are going to be critical of yourself no matter what you write.

Secondly, a bio feels really important. Never forget you can change your bio anytime, but that said, it’s still kind of a big deal to have your bio out there.

But the biggest reason creating your bio is so tough is that you’re wondering things like:

• What should I say about my work experience?
• Should I talk about my personal life?
• How long should my bio be?
• How much of my history and credentials do I put in it?
• Should I write it in first or third person?

Which all boiled down to one big question:

“What should I put in my bio?”

I have your answer, and you’ll be glad to know I’ve created a Storytelling Template(TM) for you to write your bio.

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Your bio is your Core Story. The Story of YOU in life and business.

Consider  how you show up when people read your bio Some bios read like a laundry list…

I did this…I did that…I did the other thing…and I did that too…

Some read like a self-aggrandizing list of accomplishments:

I flew to the moon while giving birth and reciting the Gettysburg address backwards in Latin – without breaking a sweat.

Some bios read like fences with I’s as fenceposts…

I I I I I I I I I I I I I…

Your bio needs to share some of your story, not simply your laundry list of credits and accomplishments. Of course you should be proud of your accomplishments, but remember that people will be impressed very little by your accolades and very much by the way you connect as a real person.

* * * * *

This is the Storytelling Template(TM) you can use to create your online bio.

1. Tell something about how you started on your current path.
2. Tie that event to your present life and business. Mention a book you have written or a key accomplishment.
3. Share your mission or something meaningful about the people you serve.
4. Share the benefit someone gets from working with you/hiring you.

When you read my story, you’ll notice these elements, which follow the Storytelling Template(TM) above:

1. I share how I unknowingly took the first steps on my path to becoming  The Story Lady as a toddler when I invented skits and plays with my toys.
2. Then all through life, people come up and tell me about their life without me asking. They even go out of their way, such as crossing the street or seeking me out to share their story.
3. Next, I talk about the power and influence that telling your story and sharing your expertise in a book give you.
4. Finally, I share that I teach entrepreneurs, visionaries and world-changers to connect with anyone through the power of storytelling.

You will need several versions of your bio, but this Storytelling Template is for you to use on your website. You can certainly feel free to add audio, images and video, as I did.

Resource

Storytelling will truly empower you in life and business. Register for the free 5–part multimedia storytelling class using the form in the upper right of this blog.

The Story Power DVD is a 90 minute live seminar that shows you how to understand the various steps and bumps along your own path and how to share the story of you.

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