How Can Storytelling Techniques Build a Strong Brand? while doing some work for a consulting client, I found this excellent article about storytelling and branding. It seems that storytelling techniques and a discussion of storytelling for business branding were high on the list, and it is no wonder! It seems everyone is getting more and more into storytelling. Target stores are adding boutique lines to their offerings, and their tV commercials feature stories of little companies making it big at Target. KMart features their clothing designers’ stories to build interest and loyalty to the... (Read More ...)
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Storytelling Techniques: Do Your Stories BOOST or BUST Your Business? I remember being at a seminar one time visiting with someone I hardly ever see. At one point, her husband went into this long story retelling the beginning of the movie 2001: A Space Odyssey. He went on and on…and on…and on…honestly, I could have watched the whole segment twice by the time he finished. I had to supress the urge to wander off. Now, this person is a good storyteller. I guess he simply couldn’t help himself that time! Several peole were looking around or wandering off. Go ahead and laugh.... (Read More ...)
“Master the Simple 3–Step Great Storytelling Formula & EFFORTLESSLY—” Bypass the resistance, skepticism and doubt that typically cause people not to buy from you – even when they know you have their perfect solution! Gain deep trust, respect and rapport with your ideal prospects and watch in awe as they become your ideal customers!! Create word-of-mouth (AKA viral) buzz about you and your solutions! Sort out prospects before they buy to turn the divas and whiners and others not suited to your away before they become problem customers! Convey your most important... (Read More ...)
How Does Vlingo Combine Storytelling Techniques with a Wow Demo to Attract Customers? The best way to introduce people to a new technology or a new way of doing something is to provide a “wow demo.” This is what you see in infomercials such as the guy suspended high above the ground with his helmet Crazy-Glued to a girder or tarnex melting away rust with one quick dip. Wow demos can be worked into powerful and profitable storytelling ideas Vlingo, which is a phone application that lets you speak commands to your phone and make things happen, uses a wow demo along with storytelling techniques What... (Read More ...)
Can Storytelling Provide Business Writing Help? Meet an entrepreneur whom I’ll call Michelle. She is bright and insightful, and she works hard to ensure her clients get good results. She lives in Canada where she helps off-line business get online. Michelle has a problem. She loves what she does, yet she finds that she’s great one-on-one but not so good in writing. “I don’t know what to do,” she told me. Looking at her website and her printed materials, it took me only a minute to discern the nature of the problem. “I see what’s happening,” I told her. “I’m... (Read More ...)
