Seeking Story Submissions to Feature in My Upcoming Book: How Has Writing a Book Improved Your Business?
December 4, 2009 by Ronda Del Boccio, The Story Lady
Filed under Accepting Story Submissions, Inspirational Quotes, Instant Credibility, Live Events, Mentoring, Videos, Writing, how to write a book, publishing
If you are a published author of a print book, you could be featured in my upcoming book, Instant VIP, which teaches entrepreneurs & other business owners how to write a book that increases customers, contacts and profits.
Here’s what I’m looking for:
I am featuring stories from entrepreneurs/business owners sharing how being a published author has changed your business.
If this is YOU – I’d love to include your experience!
You’ll find out how to submit your experience in a moment.
Examples of results attained because of being a published author:
I have already received some fabulous stories from author experts! I’m really excited about each and every story, AND about the wide variety of niches in which they do business. For example:
- One author in a highly competitive market submitted a project bid. Competition was stiff. He included a signed copy of his book and got the job.
- A pair of co-authors instantly established themselves in a related but new niche by authoring a book.
- Another author uses her book to generate leads for her training program and has seen a dramatic increase in enrollments.
- A coach became an author and finds it easier to attract coaching clients as a result.
These are just a few examples that I’ll be including in my book. Soon I’ll be sharing the names and stories of these authors on the blog – AND, most important – in Instant VIP.
A Flash of Inspiration
I decided to request stories when I was reading my HARO (Help A Reporter Out) update one day. HARO is a fabulous and FREE way to connect reporters with sources.
- Reporters can be reporters for media outlets such as magazines, TV shows or internet radio shows – OR even someone writing a book looking for sources.
- Sources can be experts in any niche or industry seeking ways to share your knowledge.
You never know what you’ll find in a HARO! And lots of people will respond, so you really can select the “cream of the crop” – the best story/resource – for your need.
The description below of what I’m seeking is a modified version of my HARO query.
How to receive the HARO reports
Experts can register to receive requests 3 times per day on weekdays. There can be 30 or 50 or more requests from reporters in each issue.
Why am I including stories from authors about how writing a book has improved your business?
(What I’m about to share applies to YOU as well) Simply take this idea and use it for YOUR niche or need.
- When you see numerous stories about how writing a book improves business, you will build belief that you, too, can get results like that.
- Stories catch your attention more than facts or even step-by-step. It’s part of how your brain works. You’ll remember stories You’re wired for stories.
- Reaching out to people you don’t know (or don’t know well) as well as people you already know increases your circle of influence.
- People love to see their name in print.
- Someone who shares even a short blurb is likely to tell other people that they’re featured in a book.
- And they’re likely to buy a copy and perhaps cause several or dozens more to be purchased.
- Authors featured in your book may want to promote your book when it comes out.
Promoting the Book
A few of the author experts who responded to my first request have already asked me to let them know when the book is out so they can promote it. Woo-HOO! Build-in promotion partners.
If you use this strategy:
Here are some things to consider when you use this type of strategy. And actually, you’re getting the inside scoop, because I haven’t even told my HARO people some of the cool things I’m doing for them.
- If you’ve worked with me or read this blog before, you know I’m going to say “start with the goal.” What do you want to happen? First, get clear on what you want from the submitters so you don’t have to go back and forth.
- Now for the “cover your rear” piece of advice. Get a signed release that gives you permission to use the material in the work and in promotion of the work. Doing so gives you protection from someone, for whatever strange reason, deciding they don’t want their name and story in your material. I got 1 note back from someone with an AWESOME story who said it just didn’t feel right (to get a whole bunch of free publicity for them and their business). Go figure, but cover your assets.
- Acknowledge the submission in a special way inside your book/project. I’m including all the names of authors whose stories I’m using in the Acknowledgments section of the book.
- Thank the sources for their submission. They’re adding depth and richness to your book or other project.
- Update the sources on the status of the project. I’ll let them know when the book is ready to publish and how to order.
- Give the sources a way to profit from the project if possible. I’ll offer them the opportunity to join the affiliate program. I’m also providing them a special resource to share if they choose.
How to Submit YOUR Experience for Possible Inclusion in Instant VIP:
All you have to do is leave me your blurb (a couple of paragraphs is fine) in the comment box below.
Here is what I’m looking for:
I have a book almost ready for print that teaches entrepreneurs, business owners, speakers, coaches and the like a simple system for how to write a book that explodes your business.
I am including statements from entrepreneurs in various industries who have written a book. What I want is
a statement about how writing and publishing a book has changed your business. Have you gotten more media attention? More referrals? Bigger ticket sales? more long-term clients? Something more unusual? Your story could be selected for the book.Please share the following information:
- full Name:
- Industry/niche:
- Book title:
- Publication year:
- Logline (1–sentence description of the book)
- How has becoming the author of a book changed your business?
Thank you for enriching my book with your experience. I truly appreciate YOU!
What Happens Next?
Once you submit your information below, I’ll review it. If I select you for the book, I’ll email you a release form to sign and return to me.
Thank you
OK – time to share!
Remember:
- full Name:
- Industry/niche:
- Book title:
- Publication year:
- Logline (1–sentence description of the book)
- How has becoming the author of a book changed your business?
Ronda Del Boccio is a transformational speaker, mentor and author known globally as The Story Lady because she teaches authors, entrepreneurs and business owners to easily connect with your ideal customers and contacts through the power of your story.
She is the author of numerous stories, poems, and articles, as well as her books I’ll Push You Steer, and other upcoming books.
Discover how to explode profits, prospects and prime media opoprtuntiies with her latest book is the Instant Credibility system, which teaches any business owner, entrepreneur, coach, speaker or writer to craft a lead-generating book that grows your business.

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