How to Write a Book that Grows Your Business: How Can Each Chapter Drive Traffic to Your Site and Attract Customers?

How Can Each Chapter Drive Traffic to Your Site and Attract Customers?

Certain people do NOT want me to reveal what I’m revealing to you on my live call Thursday. Because when you master what I’ll make easy for you when I give it to you on the call, you’ll grow your business faster and write your lead generating, business building book painlessly.

Every business owner needs to write your own book for increased credibility. If you don’t understand why, read the story about the book VS the business card in a previous post in the series “How to write a book.”

You know you need to be an author because it will allow you to attract media attention and clients, but there you are sitting at your blank computer screen with the blinking cursor wondering what to do next.

You’ve written letters. You’ve written reports. Maybe you’ve even created a product of your own. Since you’ve written other things and you understand how to make a point, it should be no big thing to write a book, right?

Just start writing.

Sure, Right.

saying “just go write a book” is like saying, “Just go fly that airplane. You’ve driven a car; it should be no big deal to drive another type of vehicle.”

Or “Just go perform surgery. You’ve carved a turkey; surgery is just another kind of cutting.”

You’d look at me like I’d grown a second head if I told you to go fly a plane or du surgery (unless you’re a pilot or a surgeon).

Surgeons and pilots get training, but lots of people attempt to write books without having a clue how to go about it.

Why would you expect to be able to figure out all the best and easiest strategies for how to write a book on your own?Can you write whatever comes to you and make a book? Sure. People do that all the time. But if you do that, you’ll run into the situation that an author I know created for herself.

I won’t name names. I’ll call her Expert Ellen. She is truly an expert with a huge amount of knowledge and expertise to share with people. She is amazing. She overcame a debilitating disease and has a lot of wisdom to share.

Expert Ellen is an author. She self-published her book. She wants to help millions with her book, but people don’t know about it. And those who do – well that’s another story.

Her book has a lot of information in it. Yet it is not growing her business.

What is she missing?

What she’s missing is something that needs to be in every single chapter of the book.

What she’s missing would both comfort the reader and establish her as the only obvious choice to help the reader solve their problems.

What she’s missing would ensure that the book was structured in a natural progression of problem to solution.

What she’s missing would drive traffic to her website.

What she’s missing would bring her more customers and grow her business.

What she’s missing would bring her greater media exposure.

And she asked me the exact question that started off this post:

How Can Each Chapter Drive Traffic to Your Site and Attract Customers?

READ On —>

You’re going to smack your head and have “I could have had a V8” moment when I tell you what I am about to tell you.

There are 2 essential ingredients in your lead generating, business building book that MUST be in every single chapter.

• Essential ingredient #1: Each chapter must tantalize the reader to discover something amazing in the next chapter. This will drive her deeper into your book.
• Essential Ingredient #2: Each chapter must cause the reader to visit your website for a specific reason. This is more than, “Be sure to visit MySite.com for details.” It needs to be something like, “For a worksheet that you can use to lay out your complete plan for how to reach your goals, go to MySite.com/resources”. You might call this page something else, but you get the idea.

What needs to happen in the resource or member’s area of your site?

• All resources in 1 place: You don’t want to send people on a wild goose chase around your website. Create a single “zone” or page or member’s area where every reader will find what he needs. Put all the links, books, websites, tools and anything else that will serve your audience well here.
• Double opt-in: The resource page (or members area if you prefer) has a double opt-in in front of it to collect leads.
• Gifts: Want to give people motivation to visit your site? A friendly, ethical bribe will do it. Examples include things like:

• The full audio interview of people you quoted
• Work sheets
• Workbook delivered electronically
• Checklists
• Complementary consultation

Updates: You might mention links or resources in your book that could change or even disappear. In his book Will work for Fun!, Alan Bechtold did something brilliant. He instructed people at several points in the book to visit TheFundamentalYou.com if any links he mentioned did not work, and he told the reader to go there for gifts and updates.

Seeds of your other products and services: Within very product – free or paid – you need to plant the seeds of future interaction with your audience. Your book should invite the reader to go deeper with you. Say you wrote a cookbook. Inside that book you could provide things like a food safety guide, short food preparation demo videos, and additional recipes for free. You could also mention that you have a DVD that shares how to overcome 5 recipe disasters. Maybe you run a monthly cooking class online and over the phone for $27/month as a membership. All of these should come out in your book.

Call to action: Each chapter is a call to action. Since 70% of people read only 30% of your book, you want to capture every lead and entice the reader that she must read every word, not put that book on the shelf.

Resources

Every article in the “How to write a book.” series teaches you a different aspect of the authoring process. Be sure to print them all.

I have a class coming up this week, and each month I will teach  a free writing class on how to write a book

Register now for the 1 hour free writing class and discover exactly how to write a book.

Ronda Del Boccio is a transformational speaker, mentor and author known globally as The Story Lady because she teaches authors, entrepreneurs and business owners to easily connect with your ideal customers and contacts through the power of your story.

She is the author of numerous stories, poems, and articles, as well as her books I’ll Push You Steer, and other upcoming books.

Discover how to explode profits, prospects and prime media opoprtuntiies with her latest book is the Instant Credibility system, which teaches any business owner, entrepreneur, coach, speaker or writer to craft a lead-generating book that grows your business.

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